Creating and managing your own Facebook group can do wonders for your business. However, there is a right and wrong way to do so. The wrong weight means doing lasting damage to your reputation, brand and growth prospects. On the other hand, following the Facebook group best practices below ensures that you have the best possible chance at harnessing the positive power of FB groups for business success.
☐ Post valuable information frequently, and on a dependable schedule. You will begin to condition your members to expect content at a particular time.
☐ Set specific rules and guidelines for group behavior. Someone could act inappropriately unless your group guidelines and rules are clearly posted and straightforward.
☐ Perform a business analysis before you start your Facebook group. A SWOT examination of your online business or blog will reveal strengths, weaknesses, opportunities and threats related to the products and services you offer.
☐ There are 3 different types of Facebook groups – Public, Closed and Secret. Each offers different privacy settings and accessibility options.
☐ You can change the type of Facebook group you create, but only to a more restrictive privacy setting.
☐ When you reach 5,000 members you will not be able to change the name of your group.
☐ You should pin your rules and guidelines to the top of your group so everyone can see them.
☐ Your group’s “About” section gives you 3,000 characters to tell everyone why they should be joining.
☐ Actively send Facebook group members to your squeeze page to build your email list.
☐ Facebook’s rules and guidelines on group creation and management can be found at https://www.facebook.com/help/162866443847527/
☐ Facebook groups have a built-in survey process so you can easily find out exactly what your audience wants.
☐ Posts with images and videos routinely drive more engagement and interaction than text-only posts.
☐ Make sure you are not just posting to post – provide real value and actionable information.
☐ Your website or blog should have FB group-integrated buttons, tabs and links so your web visitors can join your Facebook group.
☐ You can invite people to join your group from the thank you page or email you send when someone joins your list or buys a product.
☐ Facebook Live is a free video streaming platform which allows you to post video and audio to your group in real time.
☐ Other social media sites like Twitter, Pinterest, Google+, Instagram, and LinkedIn are perfect places to grow your Facebook group membership.
☐ YouTube is the second largest search engine in the world. Post videos to your YouTube account asking people to join your Facebook group in return for a free product, service or resource.