Copyblogger’s COPYWRITING 101: p.57
Copyblogger’s Guide to Effective Online Copywriting “Style”
Outlines can actually work!
Try out Copyblogger’s AIDA outline and see how it might help systemize your writing better over time.
• Take note of the MAIN IDEAS & GOALS of each piece of copy you’re about to create
• It’ll help if you make use of something as simple as post-it-notes (with some bullet points)
• Many top-notch writers utilize outlines; they’re quite helpful in reminding you to stick to the points each time (especially since they’re written for you to always look back at).
Analyzing Copyblogger’s AIDA outline:
AIDA stands for
- Does your title/headline provide a beneficial promise to your readers?
- Is it actually compelling enough for them to care?
- Is it quick and easy?
- Does the body text keep the momentum going (picking up from the strength of your opening)?
- Do you actually create the urge for your readers to direct themselves to a sales landing page? Or to subscribe to your blog or leave a comment?
- Is there text which directly asks or tells the reader to perform the desired action?
Bonus: Don’t Forget About Engagement
“The frame through which anyone views an offer or call to action will depend in many cases on the level of existing engagement that person already has with you.”
That reminds us of how these days:
- The marketing world is low-trust
- For people to really connect with you, it’s all about putting the relationship first before the sale
That’s why you should consider making use of promo codes, money-back guarantees, freebies that come along with becoming a member, etc.
What’s harder than getting a relationship started is keeping it going for a good while – but that’s ultimately where you’ll gain the most awesome VALUE.