Should you be posting identical messages to each network? Simple answer. No.
Different channels have different audiences, peak times, and character limits. Each one is built for a different style of writing.
What should the copy for each social network look like?
- Make sure your formatting is correct.
- Facebook posts with 80 characters or less receive 66% higher engagement.
- Less text allows greater focus to be placed on any visual content that accompanies it.
- Blog posts, reports, or videos – 76% of users seek when they visit Facebook: interesting content
- Use brief, attention-grabbing text that signals what the content is about, or poses a question that it answers.
- The ideal length is actually around 120-130 characters — those tweets showed the highest click-through rate (CTR).
- Remember that hashtags are an effective way to indicate and summarize what your message is about.
- Limit it to one or two hashtags — these tweets have a 21% higher engagement than those with three or more.
- 29% of all online adults use LinkedIn
- You can reach LinkedIn’s larger audience by syndicating your own content on their platform, drawing more attention to your work.
- The character limits for these posts are 100 for the headline, and 40,000 for the body.
- The primary focus should typically be on your visual content.
- Cut off at the first 3 lines
- Using your caption to provide context is especially important when sharing videos.
- 7 hashtags — those Instagram posts seem to get the most engagement.
- Snapchat’s character limit is 80 per post.
- CTAs is another way to drive attention to you longer-form content.