Have you ever read a landing page, sales letter or even blog post which has unequivocally sold you on a product?
–> by the time you’ve finished you don’t just want what’s being offered, you’re convinced that you need it.
Copywriting – the goal is to have that type of effect; elicit emotions that prompt readers to take the next step, follow the call to action and convert into paying customers.
How to make this happen?
Start with the most fundamental of steps – effective use of language.
The language you use has the potential to take
• product descriptions
• landing pages
• long form letters
from interesting or useful…to downright unforgettable.
All great writers know how to do this…by peppering their work with specific WORDS that catch readers’ attention and elicit emotional responses.