Words That Play on Pain Points
Fear is a powerful motivator – especially if you’re trying to grab the attention of your prospects
In the world of marketing…you have to tap into the fears & apprehensions of your target audience.
• Many studies out there: [address pain points] + [offer a potential solution] = [increase in sales]
But something comes first before the pain points are addressed – the act of teasing the fear from your prospects (so as to make them fully engaged)
Before you present your solution, you’ve got to get the prospect worked up about the problem they might not realize they have.
Here are some good words which play on popular fears: