A Little Reassurance is Always Appreciated
A huge conversion killer between a seller and customer?
Lack of TRUST.
With the tons of websites around these days – consumers have difficulty knowing who exactly is trustworthy and who should be avoided from the get-go.
As a matter of fact…77% of online users worry about their data potentially being misused in any way by someone online.
If your prospects aren’t able to truly trust you, then all your other tactics of fear-mongering or making people worry about “missing out” end up worthless.
Specific words in your copy text can strengthen the selling points or claims you’ve made – and reassure your prospects that they’re dealing with a trustworthy brand that doesn’t intend to rip them off.
- Money back
- No risk
- No obligation