I’ve found that there is a lack of information about thumbnail creation on the web.
So i decided to collect one best/viral thumbnail from 40 random YouTube channels and look what we can learn from them.
Use handwritten style/stencil font to emphasis main word.
Bid areas of empty space.
Basic design/typography rules tell us that we need to avoid big empty areas, spread all the elements with regular intervals, because these dead space areas catches people’s eyes and divert attention from the main composition accent.
As Antonio always says in his videos “If you know the rule, if you understand the reason and history behind it – you can break this rule”.
So this aspect was always treated as a bad composition in a classic design, but what about today’s social media reality? Thousands of images competes for people’s attention, and now big area of empty space (which was treated as a mistake, because of catching too much attention) becomes a strong tool and a big benefit – catching attention is a goal, and not a mistake.
Weird things works.
Shading all the image excepting main areas to accent them.
Most of people used highlight markers (yellow was probably most popular) studying in high school or university. What if our brain still treat such a highlight as an important info? In any case this grabs attention and gives nice separation from background.
Adding a frame