No matter the format, it ultimately comes down to emotion. Does the story make you feel enraged, inspired, understood? With everything you create you have to ask: If this scrolled by on my newsfeed, would I care? If the answer is no, it’s not worth it. Your online content habits are your own best judge.
Megan Conley, Content Marketing Strategist at HubSpot
When creating new content, seriously ask yourself two questions: “Why would anyone share this?” and “Will this help someone better express themselves?
Nadya Khoja, Director of Marketing at Venngage
There are two interdependent sides to the notion of viral content. On the human side, when a piece of content excites its audience, triggering an emotional response, to the point that they can’t help but to share it. In other words, it’s “remarkable” content.
Eric Peters, Growth Marketer at HubSpot Academy