Key points that was covered in this video are:
Youtube guaranteed content creators before that the next 4 suggested videos that would show on the right side bar would always be the creator’s content. However, this is not true anymore as the next 4 suggested videos on Youtube would be based on the viewers watching behavior.
Order of suggested videos was changed:
Before the change, here’s how a viewer’s side bar looks like:
Here it is now:
What’s the impact?
Lower views, watchtime, new subscribers.
What to do…
GIVE YOUTUBE WHAT IT WANTS – MONEY.
- Make the audience stay on Youtube longer
- Consistently upload on Youtube
- Create playlist to create Unique IDs
- Better Thumb, hook, content, call to engagement, call to action.
- Use end screen elements/Cards
- Better engagement