RMRS

STANDARD OPERATION PROCEDURES (SOPs)

SOP For Leading Creative Team Meetings

For leading Creative Team Meetings:

When needed, have specific questions for specific people ready beforehand.

  1. Send the meeting agenda 3 hours before the meeting.
  2. Greet everyone and check if the team is complete.
  3. Make announcements (people on leave and who’s going to cover for who)
  4. Focus on the agenda for the meeting.
  5. Finalize the angle first then the hook (we can discuss titles/thumbnail ideas in the future)
  6. Questions we must ask before choosing any angle:
    • Is this topic/angle interesting to our audience? THIS IS 95% Of THE SUCCESS OF THE VIDEO
    • Does this video solve a burning problem for the audience?
    • Have we/or anyone else made a video on this before? If so, how did it perform relative to other videos?
    • What is the value proposition of the video? Entertain, Educate or Inspire?
    • If this is an SEO video, what is our main keyword? Do we have a chance to rank for it
  7. Be strict with the time (5 minutes max). The focus is to get ahead on schedule.
  8. Ask the team to make suggestions on the hook of the video.
  9. Update InfluenceKit as you go through the agenda with the team.
  10. If the lead has the work on another task (Michael working on thumbnails), ask another person to share their screen to update InfluenceKit.
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SOP | Holiday Promotional Content

The following information contains the Standard Operation Procedures for the RMRS Holiday Promotional pieces of content.

Holiday Promotion Content includes a Holiday Gift Guide (released in the 2nd to last week of November) and a Black Friday Guide (released in the last week of November).

 

Holiday Gift Guide SOP

The Basics + Purpose

  • The goal of the holiday gift guide is to provide our readers with a specific list of items that we recommend they purchase.
  • Some of these items should be from our sponsors, but some can also be affiliate links, or even just links to items that we think are awesome and provide value to our readers.
  • The length of the article varies, in some years we have done over 100 items, in others we have done less than 30, but a general rule is to have at least 3o items on this list.
  • This guide is to be very image heavy and image-focused.
  • There will be no video for this guide.
  • We can then also provide a small description as to why this item is one of the best gifts for men.
  • We want a variety of items, style related and also non-style related that any man would love.
  • We can use parts of previous guides as well, there’s no need to rewrite completely from scratch, but we want to be checking links and updating as required.
  • The writer must coordinate with the thumbnail artist who will create a 1280×720 size banner.

The General Structure For Each Item

Number. Brand – Item Name (all hyperlinked directly to the item)

  • Sponsor Code (if available) alongside a small CTA.
  • A small description of the item, and why a man should buy this or why a man would love this as a gift.
  • A clear, crisp and attractive image, linking to the item or to the sponsor. The caption will also contain a CTA to the image and will be linked to the image.

Important Additional Features/Notes

  • This is not a sponsored post, so we enable ads and do not tag novideo in the WordPress back-end.
  • This article requires a featured and header image.
  • This article must be highly SEO optimized, but does not need to conform to YOAST or the readability reading.
  • The Content Manager will contact sponsors and ask if they had any specific tracking
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SOP | Non-Working Links In YouTube

The following information contains the Standard Operation Procedures for any YouTube post in which a link that was previously working before release is no longer working or is working intermittently. All information is accurate to the 3rd of December 2019.

 

Link Types and Definitions

  • An Internal Link is defined as any link that Real Men Real Style has control over (article links, affiliate links, website links, course links, etc).
  • A Sponsor Link is defined as any link received from RMRS Paid Sponsors.
  • Other Links are defined as any link that does not meet the above criteria.

 

Non-Working Internal Links

  • If an internal link is said to be not working, open the video in two browsers, use incognito mode and clear your browser cache and check the link yourself. 
  • If the link doesn’t work in both, contact the Content Manager and the Chief Technical Officer, and let them know what link it is and what the error code is.
  • Remove the link from the description of the video and wait until you recieve a corrected link.
    • If viewers have noticed and are commenting on it, thank them and let them know we are aware of the problem and are working to fix it.
  • Once a corrected link has been received, check it again and then add into the description.
  • Contact the Content Manager and provide the important information who will then prepare an After Action Report for the DO and CEO if necessary.

 

Non-Working Sponsor Links

  • If a sponsor link is said to be not working, open the video in two browsers, use incognito mode and clear your browser cache and check the link yourself.
  • If the link does not work, the Social Media Manager is to contact the team at MENfluential (and CC the Content Manager, Director of Operations and the CEO) and inform them of exactly whether the link works and what the link directs to.
  • Remove the link and replace with a link to the homepage of the sponsor.
  • If people are commenting/complaining about the link, let them know we are aware of the problem and are working to fix it.
  • The CM, DO or CEO will then contact the team at MENfluential with an URGENT email headline requesting for the problem to be solved.
  • Once they respond with the corrected link, the CM,
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How To Track & Update Email List Growth | Updating Contacts in Yuri KPI Stats Spreadsheet

Tracking Number Of New Email Contacts

Every week on Friday after 7AM CST, you must enter the information regarding the number of new contacts added to our email list and push notifications list. These numbers are tracked in the Yuri KPI Stats spreadsheet under the ‘Contacts’ tab.

Finding and Updating contacts in Infusionsoft

  • Login to Infusionsoft.
  • From the top menu under Marketing select ‘Reports’.
  • Click on ‘Email Status Search’.
  • Select ‘Misc. Criteria’
  • Under ‘Date Created’, select the SAME date for the beginning and ending you are searching for.
  • Click the green Search button.
  • Enter the total number that appears in the spreadsheet under the ‘New Contacts’ column.

 

  • Select the ‘Edit Criteria/Columns…’ button again
  • Under the ‘Misc Criteria’ tab, delete the tags you had input previously under ‘Doesn’t have ANY of these Tags’.
  • Go back to the ‘Search’ tab.
  • Hold Control (Windows)/Command (Mac) on your keyboard and under ‘Email Status’ with the ‘contains any’ dropdown selected, select ‘Confirmed (Legacy)’ and ‘Confirmed’. Click the green OK button.
  • Enter the total number into the spreadsheet under the ‘Double Confirmed’ column.

 

  • Select the ‘Edit Criteria/Columns…’ button again
  • Deselect the previous selection and holding Control (Windows)/Command (Mac) on your keyboard and under ‘Email Status’ with the ‘contains any’ dropdown selected, select ‘Opt-Out’, ‘Opt-Out: Admin’, Opt-Out: System’ and ‘List Unsubscribe’. Click the green OK button.
  • Enter the total number as a negative (e.g. -10) into the spreadsheet under the ‘Opted Out’ column.

 

Clearing Contacts in Infusionsoft

  • Go to the main Dashboard in Infusionsoft by clicking on the house icon along the top menu.
  • Under the ‘Contacts’ box at the top right, click on the number next to ‘To clean: opted-out, complaints etc’.
  • Input this number into the ‘Contacts Cleared’ column of the spreadsheet on the date that you perform this action.
  • Tick the box next to ‘Status’ along the top of the list of contacts.
  • Make sure that all contacts are selected.
  • From the ‘Actions’ dropdown button, select ‘Delete Contacts’.
  • Tick the box ‘Yes, I want to delete all ‘number‘ records in the filter!’
  • Click ‘Process Action’

Finding number of visitors to RMRS on Google Analytics

  • Log into analytics.google.com
  • From the side drop-down menu, select ‘Overview’ from beneath ‘Audience’.
  • Hover over the graph to find the number of unique visitors for that date.
  • Input the number into the ‘Unique users per day RMRS’ column in the spreadsheet for the date
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