IN order to share Infogrpahics on social media we add social sharing buttons on hover for Desktop, and special sharing icon for mobile devices. How to do that? Please note, that this could be applied to ANY image inside RMRS web-site if you need, not only … [Read more...]
How to improve clickthrough rate on emails
Put the link early in the email so mobile users don't have to scroll down to see it (I can check this via preview on Infusionsoft) Embed the video - can lead to open rate increases of 19% and click-through rate increases upwards of 50 percent! (Tested, works on … [Read more...]
How To Disable Gutenberg Editor
Generally Gutenberg block editor sucks. It doesn't bring any prominent advantages at this day and creates multiple confusions. Needless to say one can NOT edit URL slug unless a post/page is published. The video embedding is confusing etc. To both upgrade to the latest … [Read more...]
Copywriting learnings 1/4/19
Reading The Copywriter's Handbook by Robert Bly - I came across a list of tips for ad headlines and picked out these ones that I think work for email subject lines: • Does the headline promise a benefit or a reward for reading the ad? • Is the headline clear and direct? … [Read more...]
Copywriting learnings/idea dump 1/2/19
So here we are in the new version of Wordpress!! I'll be adding a pic or two to this post in order to learn how to use it. Let's see what's on my hard drive. That was easy. Learnings I'll be keeping this part shorter than usual because my head is full of ideas and I … [Read more...]
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