RMRS

STANDARD OPERATION PROCEDURES (SOPs)

Demonstration Video Filming SOP

1. Establish talking points so a rough shot list can be created.

2. If needed, buy additional clothing or props for the topic.

3. Determine the best shooting location, whether that’s against a photography backdrop or a particular type of room.

4. Set lighting for the scene, typically with a diffused key light and small rim light for background separation. Some locations may benefit from a diffused fill light.

5. Make sure the camera is set properly, with the desired frame rate (24 or 60), and resolution (4K or 1080p). Also set the correct color balance based on lighting, dynamic range profile, and exposure settings.

6. Check to make sure all clothing needed in the video is in good shape, iron or steam any wrinkles out before filming.

7. Film the necessary footage for each talking point, typically it requires 4-8 shots for each point. It’s better to film an extra 2-3 shots that you might not need vs having to reset and shoot again later.

8. Review footage after filming to make sure there weren’t any mistakes and check that the subject was in focus.

9. Ideally leave the filming equipment setup until the edit is complete in case re-shoots are needed, otherwise break down the set.

10. Decide whether to use voiceover narration or text to communicate the message in the video.

11. Write and send Antonio the voiceover script if needed, otherwise develop the text from the existing talking points.

12. Sort through all the clips, narrowing it down to the best footage, then organize the clips according to their corresponding points.

13. Build out the skeleton of the video using the narration or text, then line up the b roll clips accordingly.

14. Select background music.

15. Follow RMRS video editing SOP.… Read the rest

SOP – Checking Email Links

1.) Storyteller drafts email and chatbot.
2.) Content editor and Director of operations follow up in tandem with relevant parties on due dates for video url, article permalink and, where applicable, sponsor link (SL) promo code (PC) and call to action (CTA).
3.) Relevant parties share video URL, article permalink and, where applicable, SL, PC and CTA in Influence Kit (IK) as soon as possible, ideally at least 24 hours in advance of the post going live.
4.) Storyteller and Content Editor check that above links are all correct.
5.) Storyteller copies and pastes above links from IK into a text document to strip artificats and formatting (never straight from IK) then into email and chat bot drafts.
6.) Storyteller pastes ONLY the single video URL. NEVER The Youtube Playlist.
5.) Sponsored chatbots contain only the SL, PC and CTA.
6.) Non-sponsored chatbots contain only the video URL.
7.) Sponsored emails contain only the SL, PC, CTA and Video URL.
8.) Non-sponsored emails contain only the Video URL and Article Permalink.
9.) Storyteller schedules email and chatbot as soon as youtube link, article and, where applicable, SL, PC and CTA are available and tags content editor in IK to alert them of completion.
10.) Content editor double checks links in scheduled email and chat bot, both by clicking on ALL links to assure their correctness and by copying them into a plain text document to assure against extra spaces.
11.) If needed, content editor makes any corrections to links and advises Storyteller of said errors.
12.) Content Editor marks off “email and chat bot scheduled” task in IK.
12.) Responsibility for email and chatbots rests on Storyteller.
13.) Accountability for email and chatbots rests on Content Editor.… Read the rest

Staff Onboarding SOP- For All New Team Members

Use this SOP when on-boarding new RMRS team members.

  1. Send Welcome Email to new team member.
  2. Send Role Description & Recommended Reading List email to new team member.
  3. Send Invoicing And Payment Terms email.
  4. Send Team Welcome Email to everyone.
  5. Set up meeting with Gavin for end of Week 1
  6. Set up meeting with Gavin for end of Month 1
  7. Set up meeting with Antonio for end of Week 2
  8. 30 mins before 1st meeting: Check in with new team member and ensure their Zoom works.
  9. End of Week 1: Check in with new team member. Ensure you have all the information required in Welcome Email. Answer any questions. Check they have ordered their books.
  10. 10th and 25th of the month: Ensure Team Member knows to invoice.

 … Read the rest

Info needed for banner creation

  1. The place to insert the banner (RMRS website header, sidebar, article/ Instagram story or feed/facebook cover, group, event) or exact banner size.
  2. Copy for the banner. (i can come up with a few simple copy options, but writers or native speakers always provide better copy).
  3. Should I use any specific images? (sponsors images, images of Antonio) if no, I will select images myself.
  4. Who is our target audience?
  5.  The general style of the banner (luxury and elegant/ funny/ etc.)
… Read the rest