RMRS

STANDARD OPERATION PROCEDURES (SOPs)

Testing YouTube Thumbnails at RMRS – SOP

This split test is aimed to define which of thumbnails we are going to use for a video on YouTube triggers more clicks and user engagement on RMRS web-site. Not being perfect, this is still good way of telling what triggers more user’s interest and desire to click.

  1. navigate to Settings>AdInseter Pro
  2.  Define the winner
  3. Put stats on each thumbnail into spreadsheet
  4.  Log out of ‘Rotation Editor”
  5.  Prepare new images 330px width and upload them to web-site using new tabs
  6.  Clear previous test statistics
  7.  Insert new thumbnails. Add more codes or delete excessive ones.
  8.  Replace date in the title
  9.  Save setttings

Watch video tutorial:

… Read the rest

Re-engage subscribers SOP, cleaning unengaged, email list hygiene

This operation is being done every month in order to keep our email list clean. We identify subscribers that do not open and click any of our emails in last 90 days. Of course, we need to make sure such contacts were created NOT in last 90 days by setting filters in criteria search. We also exclude all types of buyers, BKR, HSLD, HSE, affiliates.

1. Check which month it is now and adjust tags mentioned below accordingly – create new ones.

2. Create category Reengagement (only once, so skip this step now)

3. Create new tags: Tag-UNengaged, Tag-REengaged.

  • Delete old Tag-Unengaged.
  • Keep old Tag-Reeengaged – just for statistics. (just for stats purpose) – name it accordingly to current month and year.

4. Identify unengaged last 90 days. Marketing>Email Status Search>Unengaged-3 months and-Not Buyers. Important: under Misc choose ‘Date created’ 3 month ago and earlier. We don’t want to delete users who were created in last 90 days and not active. We want to delete those who was created before 90 days and not active.

5. Apply tag Feb-20 Unengaged to them and at the same operation remove tag 001-Broadcast-ALL-Finished from them

6. Run operation and wait until completed

7. In campaign 097.Reengagement add newly created Unengaged tag – it will launch the campaign (if user clicks the link in email, then: 001-Broadcast is reassigned, Tag-Reengaged is added, Tag-Unengaged – removed)

8. Repeat after 3 days by sending to Feb-20 Unengaged segment only.

9. Delete all still tagged Tag-Unengaged after 10 days from the first email. IMPORTANT: Before deleting run another Contact search with tags Unengaged and in other box having all tags like Buyers, Affiiates, Menfluential, 001-braodcast-ALL-Finished etc.

10. Set a reminder in Google Calendar to fulfill Step 9.
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Subject: I hate goodbyes…

Name,

I hate goodbyes…

So I’m emailing you one last time.

Do you still want me to send you my style tips and best deals?

If you’d like to stay connected, please click this link.

If you decide to move on – I understand. Please unsubscribe below.

Semper Fi,

Antonio
P. S. In case you’re not sure, I’m the guy from Real Men Real Style. 🙂… Read the rest

Security SOP

This topic divided into 2 parts. First part is about individual security hygiene. Working in a company and using personal devices to get the job done requires strict security discipline. Intrusions do not distinct business and personal devices – they look and find vulnerabilities.

Second part is about securing WordPress web-site. In course of years this became much shorter and simpler.

Part 1. Individual Security

Using strong passwords

1.Shouldn’t be common words, names etc.

2.Should contain caps, letters, numbers, symbols

3.Keep passwords safe (LastPass i.e.)

4.Don’t reuse passwords

5.Don’t use same password for multiple services like FB, Gmail etc.

6. Change passwords every 90 days or sooner if needed

 

Log out of sessions

1.Working with RMRS Business email, web-site, softwares – always log out after work is done.

2.Do you use devices in public places? Don’t leave computer unattended while you are logged in.

3.Don’t check emails from public WiFi

 

Antivirus on your devices

1.Which antivirus do you use?

2.There are plenty of free ones like Avast, Avira, etc. Look at TOP-10 antiviruses this year in Google. Choose one. Pretty much every popular paid antivirus has its own free version.

3.Do you scan downloaded files before installation? You should

4.Do you access risky sites having potential security warnings?

 

Phishing emails – don’t trust:

1.Do not trust emails from unknown sources

2.Check sender’s email address. If it’s empty or the same as yours – delete it

3.If sender is a company you know, but email address is different – delete it

4.Do not click any links in email asking to verify your payments, security issue with your account etc.

5.Do not trust Warnings like your computer is infected and you need to clean it by clicking this link.

6.If possible – see what the link source code is. PayPal example – emails looking like original ones, sent from company–like email address, but links are cheating

7.Company-like looking web-sites – CHECK URL. If it’s different from company main URL – leave that web-site. PayPal.com vs PayPalz.com

8.Email attachments after saving should be scanned

9.AVOID Unsubscribe links in obviously spam emails – don’t click unless you know the sender or it is a reputable company. The thing here is if you “unsubscribe” – it means you technically “confirm” your email address as a real spam target.

 

Global attacks and threats

1.News say there is global attack on FB, Microsoft … Read the rest