RMRS

STANDARD OPERATION PROCEDURES (SOPs)

SOP For Uploading Instagram Stories

We use Instagram stories to promote updates and videos about Real Men Real Style. The feature feels much like Snapchat Stories and uses a vertical format for images and videos.

  1. Instagram stories image size – 1080px wide by 1920px tall. An aspect ratio of 9:16.
  2. To create a story on Instagram, you have to tap a new “+” icon at the top left-hand corner of the screen, or you can reveal the story camera by simply swiping left.
  3. Once the story camera is open you can take a photo or record a video, just as you would normally on Instagram.
  4. Once your story is posted you can also view some basic analytics, to show you how many times each post in your story has been viewed and who has viewed it. When watching your own story, swipe up to check out this data and who’s seen each photo and video.
  5. How to add content from images you’ve downloaded –  simply swipe up on the stories camera, and you’ll see the latest content from your camera roll appear at the bottom of your screen.
  6. To add stickers to your story, take a photo or video and then tap the Stickers button (a smiley face in the top right of the screen) to find customizable stickers for weather, the current time, location and more.
  7. You can add a hashtag to your Instagram story by tapping the hashtag sticker.
  8. Adding a poll to your stories – After you’ve taken a photo or video for your story, open up the Stickers menu and select the “poll” sticker. Once you’ve tapped the “poll” sticker, Instagram will prompt you to write a question and customize the poll choices. After you’ve created your poll, post your story and your followers will be able to vote right away.
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SOP for Adding Social Media Deliverables to InfluenceKit

We add social media links to Influence Kit to send the overall social engagement report to our sponsors (for posts we’ve published on social media to promote the video)

  • To add social links to Influence Kit, click on the scheduled post in the content calendar.

  • Click on DELIVERABLES then you can start adding the social links you’ve copied from each website. You can insert the link in the text box and it will automatically create a separate text box for the social link.

 

1. Facebook – Go to the post you’ve published.

    • Click on the ellipsis button, then click on the EMBED option.
    • You’ll get a pop up message to embed the code. Click on advanced settings to get the right link to the post. (Short link)
    • It will redirect you to the Facebook developer page. Copy and paste the link as shown below

2. Instagram Stories – You can automatically insert Instagram story posts in InfluenceKit by clicking on the Stories option in Deliverables and choose from the latest posts you’ve uploaded. Then click on Add Selected to add the image to Influence Kit.

3. Pinterest – Click on the image or video you pinned then copy-paste the link to InfluenceKit.

4. Twitter – Click on the more button (down arrow) then choose COPY LINK TO TWEET.

 

5. LinkedIn – Go to the posts you’ve created and click on the ellipsis button for more. Choose COPY LINK TO POST then add it to InfluenceKit.

 

Continue to add links to InfluenceKit when you promote the video/article again.… Read the rest

SOP for YouTube Video Optimization

Video optimization is one of the most important things we do to make sure our video gets click-throughs and ranks higher in the search engine. No matter how amazing the video is– if we don’t  insert a catchy title or good thumbnail then it won’t get views.

  1. Check InfluenceKit for updates and check for the video’s final version
  2. Video Thumbnail
    • Make sure to use the image file name has the keywords of the video title
    • Insert thumbnails approved by Antonio (Check InfluenceKit and check with Michael for revisions)
    • Add a temporary thumbnail if video has been optimized.
  3. Video Title
    • Write for humans (Check Youtube search query)
      • Grab emotionally (Negative, Fear, Joy, Disgust, Anger, Curiosity)
      • Be Clear – They Need to easily understand what they are about to see.  Promise them a number, to prevent danger/pain/embarrassment.
      • Promise to SOLVE a problem!
      • Be Concise – Say what you need to say, and not a word more.
      • Ranks for SEO – notice this is last, as it is important (especially a week or two after publication) but not as important as the top 3
    • Keyword optimize the title
    • No repeating words in the title
  4. Video Description
      • Work with Gavin on the video description
      • Test and make sure all links are clickable and it directs to the correct website  (specifically for sponsor links/affiliates)
      • DO NOT copy paste sponsor links from Influence Kit to Youtube description
      • Add the videos links (or playlist link)  and websites mentioned in the video
      • Link to similar videos for the default playlists
      • Add the right hashtags
  5. Quality Control
      • Check video quality (out of focus, blurry, black screen, etc)
      • Check audio quality (jump in audio, etc)
      • Check spelling in videos.
      • Check for any mistakes in talking points and images that need replacement.
      • Inform the content team if there are changes in the video.
      • Check for end screen and video cards at the end of the video
  6. Video Tags
      • First 1 to 2 tags should be similar to video title
      • Maximize video tags (until it reaches 500 characters)
      • Use MorningFame to add video tags (Youtube/Google approved tags)
      • Type in tags that match the headline & video topic.
      • If there’s a sponsor – include the sponsor’s name in the tags
  7. Upload Video Transcript
      • Request it once Dane/Thomas uploads the review copy on InfluenceKit.
      • Send to Deepak  – takes 10-15 hours
      • Upload it once received
      • Double check from beginning to end to see if
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SOP – Changing Privacy Settings of Images in Flickr

There are 2 ways to change the privacy settings for the Flickr images.

  1. Change the privacy settings by album
  2. Change the privacy settings – everything including photostream
  3. Change the privacy settings by album
    • Click on the YOU menu
    • Choose ORGANIZE
      • Go to ALBUMS & COLLECTIONS
      • Click on the Album that you want to edit the privacy settings
      • Click BATCH EDIT
      • Click on CHANGE PERMISSIONS
      • Select the settings that you want to change

2. Go to the account settings

 

 

 

 

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SOP – Create or Delete Temporary Guest Passes in Flickr

Here’s how to share a link to private photos or videos with just a special few, then disable the link later.

Create a Guest Pass

  1. Click on You menu then choose Albums
  2. Click on the album that you want to share
  3. Click the Share icon
  4. Click Mail to email the link or copy it from the “Grab link” section.

Disable or delete a Guest Pass

  1. Go to your Guest Passes History.
  2. Click Expire beside the Guest Pass you want to delete.

 

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