RMRS

STANDARD OPERATION PROCEDURES (SOPs)

SOP for YouTube Video Optimization

Video optimization is one of the most important things we do to make sure our video gets click-throughs and ranks higher in the search engine. No matter how amazing the video is– if we don’t  insert a catchy title or good thumbnail then it won’t get views.

  1. Check InfluenceKit for updates and check for the video’s final version
  2. Video Thumbnail
    • Make sure to use the image file name has the keywords of the video title
    • Insert thumbnails approved by Antonio (Check InfluenceKit and check with Michael for revisions)
    • Add a temporary thumbnail if video has been optimized.
  3. Video Title
    • Write for humans (Check Youtube search query)
      • Grab emotionally (Negative, Fear, Joy, Disgust, Anger, Curiosity)
      • Be Clear – They Need to easily understand what they are about to see.  Promise them a number, to prevent danger/pain/embarrassment.
      • Promise to SOLVE a problem!
      • Be Concise – Say what you need to say, and not a word more.
      • Ranks for SEO – notice this is last, as it is important (especially a week or two after publication) but not as important as the top 3
    • Keyword optimize the title
    • No repeating words in the title
  4. Video Description
      • Test and make sure all links are clickable and it directs to the correct website  (specifically for sponsor links/affiliates)
      • DO NOT copy paste sponsor links from Influence Kit to Youtube description
      • Add the video links and websites mentioned in the video
      • Link to similar videos for the default playlists
      • Add the right hashtags
  5. Quality Control
      • Check video quality (out of focus, blurry, black screen, etc)
      • Check audio quality (jump in audio, etc)
      • Check spelling in videos.
      • Check for any mistakes in talking points and images that need replacement.
      • Inform the content team if there are changes in the video.
      • Check for end screen and video cards at the end of the video
  6. Video Tags
      • First 1 to 2 tags should be similar to video title
      • Maximize video tags (until it reaches 500 characters)
      • Use MorningFame to add video tags (Youtube/Google approved tags)
      • Type in tags that match the headline & video topic.
      • If there’s a sponsor – include the sponsor’s name in the tags
  7. Upload Video Transcript
      • Request it once Dane/Thomas uploads the review copy on InfluenceKit.
      • Send to Deepak (Make sure to CC Steven) – takes 10-15 hours
      • Upload it once received
      • Double check from beginning to end to see if the subtitles are aligned with
… Read the rest

SOP – Changing Privacy Settings of Images in Flickr

There are 2 ways to change the privacy settings for the Flickr images.

  1. Change the privacy settings by album
  2. Change the privacy settings – everything including photostream
  3. Change the privacy settings by album
    • Click on the YOU menu
    • Choose ORGANIZE
      • Go to ALBUMS & COLLECTIONS
      • Click on the Album that you want to edit the privacy settings
      • Click BATCH EDIT
      • Click on CHANGE PERMISSIONS
      • Select the settings that you want to change

2. Go to the account settings

 

 

 

 

 … Read the rest

SOP – Create or Delete Temporary Guest Passes in Flickr

Here’s how to share a link to private photos or videos with just a special few, then disable the link later.

Create a Guest Pass

  1. Click on You menu then choose Albums
  2. Click on the album that you want to share
  3. Click the Share icon
  4. Click Mail to email the link or copy it from the “Grab link” section.

Disable or delete a Guest Pass

  1. Go to your Guest Passes History.
  2. Click Expire beside the Guest Pass you want to delete.

 

 … Read the rest

SOP – Organizing Photos and Albums In Flickr

To organize photos,

  1. Click on Your Photostream and choose organize photos
  2. Go to – https://www.flickr.com/photos/organize
  3. Click on albums to start moving images to an album

How to move photos to an album?

  1. Click on the location/album where you want to move the images
  2. Drag the images from the image slideshow and drop to the location
  3. If you added an image by mistake, you can drag the image back to the slideshow or place the cursor on the image and press CTRL key + left click
  4. Make sure to click save before leaving the album.

How to add titles, tags and descriptions?

  1. Click on the album
  2. Click on Batch edit and select Titles, Tags and Descriptions
  3. You can edit the images by batch
  4. Make sure to click save before leaving the album.

How to edit the privacy of the images?

  1. Click on the album
  2. Click on Batch edit and select Change Permissions
  3. Make sure the images are private and it’s not marked as public
  4. Make sure to click save before leaving the album.

How to arrange images by batch?

  1. Click on the album/location of the images
  2. Click on arrange and select the ff:
    • Arrange by date taken
    • Arrange by date uploaded
    • Alphabetically
    • Randomly
    • Reverse current order
  3. Make sure to click save before leaving the album.

How to delete an album

  1. Click on the album
  2. Choose delete album
  3. Click Yes, Delete

 

 

 … Read the rest

SOP for Social Media Promotion of NEW YouTube Videos

We promote our NEW videos on Youtube to get more traction and engagement. We don’t promote it once – we promote it more than 4 times.

  1. Double check the links before you promote (this includes affiliates and websites mentioned).
  2. Double check if the discount codes are working. Report to Steven if there are problems. 
  3. Make sure to post it on RMRS social media accounts (Chatbots, Pinterest, Facebook,  Instagram, LinkedIn, Twitter and Google Plus)
  4. Schedule (Tues, Thurs, Sat, and Sun – 10 AM-11 AM Central USA)
  5. Post it on Facebook 
    1. Get the video thumbnail from Michael. (Make sure it’s the approved version)
    2. Write the headline
    3. Use the Video link from Youtube
    4. Tag the brand or page if it’s a collaboration or guest post
    5. Upload the image
    6. Schedule or Publish the post at 7:01 AM Central USA
  6. Promote it on Pinterest
    1. Click on the Pinterest button extension in Chrome to pin the video
    2. Hover your cursor over the image and click on the save button.
    3. Make sure to edit the description before you pin it (use keywords for SEO)
    4. Choose the Pinterest board location
    5. Double check the description and the link by going back to the Pinterest board where you pinned the image
    6. Make sure to pin the images and video in the article.
    7. Get the tall banner from Tina for article promotion.
  7. Promote it on LinkedIn
    • Click on share an update button
    • Add the headline
    • Add the video link
    • Upload the image
  8. Promote it on Twitter
    • Upload the image to Twitter
    • Add the headline
    • Add the video link
    • Add 1 hashtag
    • Publish the post
  9. Promote it on Instagram
    • Upload it on Instagram stories (Get the video thumbnail from Tina)
    • Replace the link on the profile page (Use the sponsor link) / Non-sponsor video – add the playlist
    • Repost an image from the sponsor (Add the call to action – link in bio/code)
  10. Add to Influence Kit
  11. Next day  
    • Facebook – Upload the video/ Link to the article
    • Twitter – Promote it 3-4x
    • Instagram – Insert the link in bio
    • Google Plus – post it to communities
  12. Next week
    • Facebook – Different headline, Promote the article
    • Twitter – Promote it 3x
    • LinkedIn – Different headline, Promote the article
    • Google Plus – Different headline
    • Pinterest – pin the article on another board
  13. Next month
    • Facebook – Promote it once or twice
    • Twitter –  2x a week, different times
    • Google Plus – Post it
… Read the rest