RMRS

STANDARD OPERATION PROCEDURES (SOPs)

SOP For Leading Creative Team Meetings

For leading Creative Team Meetings:

When needed, have specific questions for specific people ready beforehand.

  1. Send the meeting agenda 3 hours before the meeting.
  2. Greet everyone and check if the team is complete.
  3. Make announcements (people on leave and who’s going to cover for who)
  4. Focus on the agenda for the meeting.
  5. Finalize the angle first then the hook (we can discuss titles/thumbnail ideas in the future)
  6. Questions we must ask before choosing any angle:
    • Is this topic/angle interesting to our audience? THIS IS 95% Of THE SUCCESS OF THE VIDEO
    • Does this video solve a burning problem for the audience?
    • Have we/or anyone else made a video on this before? If so, how did it perform relative to other videos?
    • What is the value proposition of the video? Entertain, Educate or Inspire?
    • If this is an SEO video, what is our main keyword? Do we have a chance to rank for it
  7. Be strict with the time (5 minutes max). The focus is to get ahead on schedule.
  8. Ask the team to make suggestions on the hook of the video.
  9. Update InfluenceKit as you go through the agenda with the team.
  10. If the lead has the work on another task (Michael working on thumbnails), ask another person to share their screen to update InfluenceKit.
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SOP – Pinning Comments On The Latest Video

When monitoring and engaging in the new video, it’s important to follow this checklist on what to pin in the comment section.

For SPONSORED videos

  1. Add the call to action and the sponsor link FIRST (verbatim above the fold) 
  2. Add the next video to watch suggestion for our audience (video title – playlist link)
  3. Ask a question (related to the new video) – e.g. Have you mastered the Oriental tie knot? Let us know in the comments below
  4. Click publish and pin the comment
  5. Double check before engaging in the comment section

For NON-SPONSORED videos

  1. Add the next video to watch suggestion for our audience (video title – playlist link)
  2. Ask a question (related to the new video) – e.g. Have you mastered the Oriental tie knot? Let us know in the comments below
  3. Click publish and pin the comment
  4. Double check before engaging in the comment section

NOTE: If you need to edit the comment (add spaces in between paragraphs or edit the link), you need to pin the comment again.… Read the rest

SOP For Uploading Instagram Stories

We use Instagram stories to promote updates and videos about Real Men Real Style. The feature feels much like Snapchat Stories and uses a vertical format for images and videos.

  1. Instagram stories image size – 1080px wide by 1920px tall. An aspect ratio of 9:16.
  2. To create a story on Instagram, you have to tap a new “+” icon at the top left-hand corner of the screen, or you can reveal the story camera by simply swiping left.
  3. Once the story camera is open you can take a photo or record a video, just as you would normally on Instagram.
  4. Once your story is posted you can also view some basic analytics, to show you how many times each post in your story has been viewed and who has viewed it. When watching your own story, swipe up to check out this data and who’s seen each photo and video.
  5. How to add content from images you’ve downloaded –  simply swipe up on the stories camera, and you’ll see the latest content from your camera roll appear at the bottom of your screen.
  6. To add stickers to your story, take a photo or video and then tap the Stickers button (a smiley face in the top right of the screen) to find customizable stickers for weather, the current time, location and more.
  7. You can add a hashtag to your Instagram story by tapping the hashtag sticker.
  8. Adding a poll to your stories – After you’ve taken a photo or video for your story, open up the Stickers menu and select the “poll” sticker. Once you’ve tapped the “poll” sticker, Instagram will prompt you to write a question and customize the poll choices. After you’ve created your poll, post your story and your followers will be able to vote right away.
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SOP for Adding Social Media Deliverables to InfluenceKit

We add social media links to Influence Kit to send the overall social engagement report to our sponsors (for posts we’ve published on social media to promote the video)

  • To add social links to Influence Kit, click on the scheduled post in the content calendar.

  • Click on DELIVERABLES then you can start adding the social links you’ve copied from each website. You can insert the link in the text box and it will automatically create a separate text box for the social link.

 

1. Facebook – Go to the post you’ve published.

    • Click on the ellipsis button, then click on the EMBED option.
    • You’ll get a pop up message to embed the code. Click on advanced settings to get the right link to the post. (Short link)
    • It will redirect you to the Facebook developer page. Copy and paste the link as shown below

2. Instagram Stories – You can automatically insert Instagram story posts in InfluenceKit by clicking on the Stories option in Deliverables and choose from the latest posts you’ve uploaded. Then click on Add Selected to add the image to Influence Kit.

4. Instagram Posts – Click or tap on the sponsor promotion then copy-paste the link to InfluenceKit.

3. Pinterest – Click on the image or video you pinned then copy-paste the link to InfluenceKit.

4. Twitter – Click on the more button (down arrow) then choose COPY LINK TO TWEET.

 

5. LinkedIn – Go to the posts you’ve created and click on the ellipsis button for more. Choose COPY LINK TO POST then add it to InfluenceKit.

 

Continue to add links to InfluenceKit when you promote the video/article again.… Read the rest

SOP for YouTube Video Optimization

Video optimization is one of the most important things we do to make sure our video gets click-throughs and ranks higher in the search engine. No matter how amazing the video is– if we don’t  insert a catchy title or a great thumbnail then it won’t get views.

  1. Go to InfluenceKit and check for the video’s final version.
  2. Quality Control
      • Check video quality (out of focus, blurry, black screen, etc).
      • Check audio quality (jump in audio, etc).
      • Check spelling in videos.
      • Check for any mistakes in talking points and images that need replacement.
      • Inform the Content Manager if there are changes in the video.
      • Check for end screen and video cards at the end of the video
      • Send the update to the video editors if we find any mistakes or typos and inform the content team about it.
  3. Video Thumbnail
    • When uploading the thumbnail to YouTube, the image file name should have the same keywords of the video title.
    • Insert thumbnails approved by the CEO and thumbnail artist (Check InfluenceKit and check with the thumbnail artist for revisions) or it’s the winning thumbnail (based from the thumbnail testing)
    • Add a temporary thumbnail if video has been optimized.
  4. Video Title
    • Write for humans (Check YouTube search query, Morning Fame and what video titles worked for the RMRS channel)
      • Grab emotionally (Negative, Fear, Joy, Disgust, Anger, Curiosity)
      • Be Clear – They Need to easily understand what they are about to see.  Promise them a number, to prevent danger/pain/embarrassment.
      • Promise to SOLVE a problem!
      • Be Concise – Say what you need to say, and not a word more.
      • Ranks for SEO – notice this is last, as it is important (especially a week or two after publication) but not as important as the top 3.
      • Check if the video title is approved by Antonio Centeno, Director of Operations and Content Manager.
    • Keyword optimize the title
    • No repeating words in the title
  5. Video Description
      • Work with the Content Manager on the video description for non sponsored videos
      • Test and make sure all links are clickable and it directs to the correct website  (specifically for sponsor links/affiliates)
      • DO NOT copy-paste sponsor links from Influence Kit to YouTube description. Use the Notepad before you add it to the description.
      • If the  sponsor link doesn’t have (https://) in the url – add it as it’s not clickable in the video description
      • Let the Content Manager know if
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