RMRS

STANDARD OPERATION PROCEDURES (SOPs)

SOP | How To Schedule Push Notifications in One Signal

Push Notifications

Drafting

  • Login to app.onesignal.com and click anywhere on the blue chart under ‘Total Users Per Day’.
  • Click on ‘Messages’ and select the button ‘New Push’
  • Under Part 2 ‘Message’ fill in a catchy title (article title will do) – it won’t let you go over 48 characters so short & sweet!
  • Fill in the message – like a preview text/subheading, get people interested
  • Scroll to Part 3 ‘Schedule’
  • Under Delivery, select ‘Begin sending at a particular time’.
  • Insert the correct date and time in YOUR time zone.
  • Check off ‘Intelligent delivery (recommended)’
  • Select ‘Save as draft’
  • In the Content Team Schedule Spreadsheet under ‘push notifications’, type in ‘drafted’ and change the colour of the cell to orange.

Scheduling

  • From the ‘Messages’ drop-down menu (next to ‘new push’) select ‘Drafts’
  • Find your draft from before (the message portion of the notification appears not the title so it might look strange, but searching by the date is helpful)
  • Add the final (not preview) article URL under ‘Launch URL’
  • Add the image URL. Find this by opening the article (you must be logged in to WordPress to access it), right-click on the header image and click ‘copy image address’
  • Check that the delivery date and time are correct (should be YOUR time zone)
  • Make sure ‘Intelligent delivery (recommended) is selected
  • Click Confirm
  • Make sure all the details are correct in the ‘Confirm Before Sending’ pop-up box and click ‘Send Message”
  • In the Content Team Schedule Spreadsheet under ‘push notifications’ type in ‘scheduled’
  • (If email, bot, and push notification are all scheduled) Comment in IK, tagging Gavin and Sam to notify them that everything is scheduled
  • No amends after Sam checks it unless absolutely necessary.
  • Had to change something? Notify him to check again!
… Read the rest

SOP | How to Schedule Facebook Bots on ManyChat

Facebook Bots

Drafting

  • Login to manychat.com and click Broadcasts > New Broadcast.
  • Select I want to start my broadcast with… ‘Messenger‘
  • Where it says ‘Content’ at the top, type in the date of the broadcast and a word or two to identify the topic (Example: Nov. 1. Tie Types).

Writing

  1. Write a question or engaging statement that requires an answer where it says ‘Click to add text in the sidebar’
  2. Add a button with a possible answer as the Button Title (<20 characters)
  3. Click ‘Send message’ and write a message about the video
  4. Add a button with a CTA (e.g. ‘watch now’, ‘let’s see!’) as the button title (<20 characters)
  5. If ready, put video URL where it says ‘Website address’
  6. Add a button with a second possible answer as the title (<20 characters). Repeat steps 3- 5.
  7. Add a third possible answer the same way if wanted. Repeat steps 3-5.
  8. Check the message says ‘✓ Saved’. Your draft will be saved automatically.
  9. In Content Team Schedule Spreadsheet, under ‘FB Bot’ column type ‘drafted’ and change colour to orange.

Scheduling

  • Paste URLs into answers where it says ‘Website address’
  • Click ‘Go Next’ and keep ‘Subscription Content’ selected
  • Under Schedule Broadcast select ‘Schedule for later’
  • Select publication date (double-check in InfluenceKit)
  • Select publication time in YOUR time zone.
  • Click ‘Schedule Message’
  • In Content Team Schedule Spreadsheet, under ‘FB Bot’ column type ‘scheduled’
  • (If email, bot, and push notification are all scheduled) Comment in IK tagging Gavin and Sam to notify them that all posts are scheduled
  • No amends after Sam checks it unless absolutely necessary.
  • Had to change something? Notify him to check again!
… Read the rest

SOP | Updating Email, Push & FB Bot Stats Spreadsheet

The following is the standard operating procedure for updating the spreadsheet: Email, Bot & Push Notification Stats

 

To update the Email Stats (total sent, open rate & click rate):

  1. Open up the RMRS InfusionSoft website.
  2. Select the icon in the top-right corner and click “Email and Broadcasts” under Marketing.
  3. Select “Email and Broadcasts” from the menu below the word “Marketing”.
  4. Select “View Email Broadcasts”.
  5. Hold Control (Windows)/Command (Mac) on your keyboard and select “Antonio Centeno”, “Antonio Centeno” and “Olena Centeno”.
  6. Click “Search”.
  7. Under “Date”, find the email you are looking for.
  8. Under “Status”, check that it says Sent.
    1. “Stopped By User” means that someone has stopped it, either to edit and reschedule it or to cancel it.
    2. “Scheduled” means email is scheduled to be sent.
  9. Under “Total”, you will see the total number of recipients. Fill this information into the spreadsheet under “Total Sent”.
  10. Under “Report”, click View.
  11. Here you will see the open rate percentage (opens) and click rate percentage (clicks). Fill this information into the spreadsheet under “Open Rate” and “Click Rate”.

To update the Email Stats (number of clicks):

  1. Open up the RMRS InfusionSoft website.
  2. Select the icon in the top-right corner and click “Settings” under CRM.
  3. Click Tags from the menu below “Contact & Company Settings”.
  4. In the “Search” box, type in the date of the broadcast sent following this pattern: first 3 letters of month – day – year (–##).
    1. For example, if an email was sent on September 15, 2018, you would search: sep-15-18.
  5. Under “Number of People”, click Show Number to see the number of clicks.
    1. Tags ending in -video indicate number of clicks to video. Fill this information into the spreadsheet under “Clicks to Video”
    2. Tags ending in -sponsor indicate number of clicks to sponsor. Fill this information into the spreadsheet under “Clicks to Sponsor”
    3. Tags ending in -rbu or  -rebrandu indicate number of clicks to ReBrandU. Fill this information into the spreadsheet under “Clicks to Sponsor” as “# RBU”.

 

To update the Facebook Bot Messenger Stats:

  1. Login to Manychat.
  2. Click on ‘Broadcasting’ on the left.
  3. Scroll down to ‘History’ and find the chatbot that was sent the day you need to update the stats for. (Ignore the ones that say ‘YouTube Post’.)
  4. Under “Sent” you’ll see a number. Put that in the ‘Total Sent’ column.
  5. Under “Read(%)” you’ll see a number
… Read the rest

SOP | Video Reviews

The following information contains the Standard Operation Procedures for the Video Review Team when reviewing videos sent by the Content Manager. All information is accurate up to the 20th of August 2019.

  1. Ensure the video is playing at 1x speed.
  2. Watch to make sure the audio is in sync with the video.
  3. Whenever text appears on the screen, pause the video.
    1. Check the spelling.
    2. Check the grammar.
    3. Check any and all dates mentioned are correct, especially dates we are linking through to.
    4. These are all especially important when it comes to names, countries, titles and labels.
  4. For Sponsored Videos, make sure no other similar brands are mentioned or visible in images.
  5. Make sure the video isn’t blurry.
  6. Ensure all images are crisp and clear.
  7. Ensure any images that relate to something specific (such as flags) represent the correct thing.
    1. For any infographics, make sure the information, labels and images are correct.
    2. For any watch-related videos, ensure all information is correct.
      1. If you are unsure, speak with Rafael Socarras.

If you notice ANY errors, let the Content Manager know.

If you do not notice any errors, let the Content Manager know.… Read the rest

SOP | Re-Monetising Videos via Self Review

The following information contains the Standard Operation Procedures for the Content Manager when performing self-reviews of demonetised videos in the back-end of YouTube. All information is accurate as of the 14th of August 2019.

  1. Find the video in question.
  2. Watch the video on 1x speed.
  3. Open the YouTube channel back-end.
  4. Look for the label “Monetization”.
  5. Select the greyed out dollar sign icon.
  6. Select “Edit in Creator Studio Classic”.
  7. Select the “Monetize with ads” scrollbar.
  8. Click “Self-rate my video”.
  9. Review each section and select appropriate bubbles representing the content of the video.
  10. If the only bubble that applies to every section is None (Allow ads), then scroll to the top and select
    1. “I certify that this video is appropriate for all audiences and does not contain inappropriate language, adult content, violence, harmful or dangerous acts, drug-related content, hateful content, firearms-related content, or sensitive issues”
  11. Select “Done”.
  12. Click Save Changes and wait for a few minutes.
  13. Close the video and check under the label “Monetization” for a green dollar sign.
    1. If this is still gray – contact the Senior Technical Officer.

 … Read the rest