- The place to insert the banner (RMRS website header, sidebar, article/ Instagram story or feed/facebook cover, group, event) or exact banner size.
- Copy for the banner. (i can come up with a few simple copy options, but writers or native speakers always provide better copy).
- Should I use any specific images? (sponsors images, images of Antonio) if no, I will select images myself.
- Who is our target audience?
- The general style of the banner (luxury and elegant/ funny/ etc.)
1. Download all the images.
2. Delete all bad images: out of focus, with closed eyes (if it wasn’t intentionally), with motion blur issues.
3. Delete duplicates (if photographers took 2 or more exactly same images, you can leave one – the best).
4. Upload to Flickr with next settings:
– images should be private
– images should be placed to the right album (shoes to the “Shoes”, shirts to the “shirts”)
– images should be tagged precisely (add as many tags as you can, try to mention sponsor (if image show sponsors product), mention the emotion showed, style (formal/casual, mention colors and types of clothing (red tie, blue shirt).… Read the rest
- Identify the banner size. (depends on the place where it should be inserted)
- Copy should be powerful, simple and clear. Good copy will interest the target audience. Remember: each word counts, the shorter copy – the better.
- Colors should send the right message red, yellow, orange – danger or attention; green – right decision and safety; blue – trust and calm.
- Use images which sends the message you want to deliver to the viewer.
- All the distances between elements should be consistent and balanced.
- Use bold/italic font options to add a contrast to the copy and to emphasise important words.
- The font should be placed with some distance from the image border to be easily read.
Changing Shots and B-roll .
It’s important to keep the visual flowing to prevent the video from getting stale. No clip, whether wide angle, close up, b roll, or image should last longer than 10 seconds, try to go between 3-9 seconds per shot. B roll and own infographic images are the ideal go to, but if they aren’t
relevant then you can use other images (free stock images) or to cut to a close up of Antonio instead.
First of all try to use our own images.
Images can be found at Pexels, Unsplash, and Stocksnap. These are free photos that can be used commercially, but are very high quality. We can also use pictures of clothing, ideally from major brands like Suit Supply, Brooks Brothers, J Crew, etc. These images need the face cropped out, and ideally some sort of slight blur or cartoon effect added so it won’t be a copy of the original image. Images are used to cover cuts in the video or whenever Antonio needs a point emphasized with an image. It’s important to add a subtle zoom in effect to add visual interest.
Copy and emphasis word points.
Copy is added to give emphasis to the major points Antonio makes in the video, especially list videos.
It is also used during the intro to communicate the video subject. The copy doesn’t have to follow
Antonio’s words exactly, as sometimes it needs to be condensed to be visually pleasing. Occasionally adding copy to the side is useful if Antonio made a very insightful or useful comment that would benefit from emphasis. This should be used sparingly, as it can bog down the editing process if overdone.
Whenever the video has been shortened this can leave abrupt cuts in the audio, so a cross fade transition can be applied to smooth this over. If there is a drastic volume difference between clips it is also useful to adjust the volume to better match. Finally a multiband compressor should be added to the final audio with threshold set to -1 to give consistent audio levels.
Systemize the process. Try to systemize the process as much as possible, you can copy audio and color settings from an old video to a new video. If Antonio changes the setup (lighting, new room, etc.) then you have to make adjustments.
https://docs.google.com/document/d/1HRE_vvSLQIONnl7O_lWH8OBGymGibtF4ph1L4hi9WxQ/edit?usp=sharing… Read the rest