- Identify the banner size. (depends on the place where it should be inserted)
- Copy should be powerful, simple and clear. Good copy will interest the target audience. Remember: each word counts, the shorter copy – the better.
- Colors should send the right message red, yellow, orange – danger or attention; green – right decision and safety; blue – trust and calm.
- Use images which sends the message you want to deliver to the viewer.
- All the distances between elements should be consistent and balanced.
- Use bold/italic font options to add a contrast to the copy and to emphasise important words.
- The font should be placed with some distance from the image border to be easily read.