RMRS

STANDARD OPERATION PROCEDURES (SOPs)

  • Writer SOPs
  • Content Management SOPs
  • Copywriting SOPs
  • Onboarding/Offboarding SOPs
  • Standard Operation Procedures

Bot Checklist

March 13, 2018 RMRS1

Explanation of the process:

1. Check on BrightPod if the scheduled content is sponsored or not.  

  • If it is – the broadcast copy should promote that sponsor. The link placed on the call to action button should direct the visitors straight to the sponsor’s landing page.
  • If it’s not – the broadcast should promote the content going out that day.
  • If there is no content going out – you have two choices: you can promote a post that adds value to the audience or choose an evergreen sponsor from the spreadsheet and promote that sponsor.

 

2. Write the copy – make it short and conversational.

  • The broadcasts that we usually send consists of two parts.
  • The first message is a short question or statement that awakens people’s curiosity followed by  2 or 3 buttons that they can choose to click on. No matter which button they click, they will get the same follow up message (message # 2).
  • The copy for message # 2 should make sense for all options and it should provide them with more information. A final call to action button is inserted at the bottom of message # 2 and this button should link straight to the sponsors or to the content that you will be promoting on that day.  

3. Insert images and/or GIFs

Adding images to the broadcasts increase the click-through-rate, so it’s always a good idea to insert one that is relevant to the copy. Click here to learn how to insert a GIF.

Ideal image format: PNG

Image size: 900×900 px (ideal size) but they must be at least 450×450 px.

Note: Dimensions can be lower than 450px, just don’t make one side longer than double the size of the other side. Click here for more information on the ideal image size.

4. Discount codes

  • If the sponsor has a special discount, you can include it in the copy.
  • Test the code on the sponsor’s website to ensure that it works.

5. Tracking

The broadcasts that promote a sponsor should have a tracking link so that the traffic can be credited to RMRS, that way sponsors will know for sure that RMRS is sending traffic to their page.

  • If the sponsor provides you with the tracking link, no further action is required from your part.
  • If the sponsor does not provide you with a tracking link – you have two options: 1) Create a tracking link using Google’s Campaign URL builder, or 2) Ask the sponsor to create either a trackable link or to create a special landing page for RMRS, like this one: Click to see it.

 

6. Approval/Review

Send it to Travis and/or Kat so he/she can approve/review the copy.

7. Schedule the bot

Set it up on ManyChat for the specific date and time that you need it to be delivered.

Note: ManyChat displays your local time, so make sure to schedule it for CST (take into account daylight savings changes).

8. Double check

Make sure to double check everything (the correct link is being used, that it’s scheduled for the right time and date, etc).

Content Management SOPs, InfusionSoft SOPs, ManyChat SOPs, Notification Management SOPs, OneSignal SOPs

The Team

  • Dane Macato (3)
  • Gavin Parker (2)
  • Jamie Briones (9)
  • Jane Flores (19)
  • Michael Medina (4)
  • RMRS1 (109)
  • Thomas Marshall (3)
  • Tina Myk (23)
  • Yuri (103)

MOST VIEWED

  • How to insert a GIF in Ma... 4.8k views | by RMRS1
  • Ideal Image size for Chat... 4.5k views | by RMRS1
  • Antonio Centeno’s S... 3.5k views | by RMRS1
  • Color trends for men and... 2.4k views | by Tina
  • SOP – Embed YouTube... 2.3k views | by Yuri
  • Refund Email Templates SO... 1.7k views | by RMRS1
  • Email Management SOP 1.4k views | by jamie
  • SOP To Add Secondary User... 1.3k views | by Yuri
  • Finding CTR Click Through... 1.3k views | by RMRS1
  • Creating ClickFunnels Spl... 1.2k views | by Yuri
  • RMRS Team Holidays 1.2k views | by jamie
  • Checklist For Writing An... 0.9k views | by RMRS1
  • Thumbnail Creation Checkl... 854 views | by RMRS1
  • Payment Systems for RMRS... 800 views | by jamie
  • SOP – Create or Del... 767 views | by Jane
  • SOP Infusionsoft –... 713 views | by Yuri
  • Zoom – SOP To Sched... 683 views | by Yuri
  • DeadlineFunnel – Ho... 682 views | by Yuri
  • Infusionsoft – Camp... 609 views | by Yuri
  • SOP To Create Amazon Affi... 607 views | by Yuri

Copyright © 2021 · RealMenRealStyle - Standard Operation Procedures ·

Copyright © 2021 · Daily Dish Pro Theme on Genesis Framework · WordPress · Log in