Why I like them, Why I Think They’re Popular, and What We at RMRS can learn from them.
1. What they Are
Melodica Men: https://www.youtube.com/channel/UCs9wGXdQrN9-dcQucuzRzNw/videos
Primitive Technology: https://www.youtube.com/channel/UCAL3JXZSzSm8AlZyD3nQdBA
2. Why I like them.
Legitimately good: content in both cases is authentic. PT is this Australian badass who does caveman stuff in the Australian wilderness. MM are two genuinely talented pianists (Juilliard graduates!) who’ve accomplished the herculean task of bringing classical music to the masses, making it accessible again.
Haven’t sold out. Both supported, it seems, entirely by Patreon.
3. Why I think they’re popular
PT, fittingly, is refreshingly spartan. He doesn’t have any social media presence aside from the YT channel and the blog. He engages regularly with his commenters. He’s genuine. He’s badass. Seriously. Australian wilderness, nothing but his shorts, actually making these tools and technologies from scratch and using them. There’s a beauty to it that I think a lot of people find refreshing in this current age of softness and overindulgence.
MM, in their own way, are also refreshingly Spartan, similarly devoid of floods of promotion. While their social media presence is a bit more thorough (facebook, instagram, yt, a website with a shop), their content itself is refreshingliy devoid of pleas for money or aggressive sales pitches. It’s seldom more than “here’s our patreon account” or “click here to buy your own melodica”. It’s just two talented guys with priceless facial expressions who genuinely love music and want to share it. There’s a wholesome comfort to them that I think is rare on social media.
4. What I think we can learn from them.
Our content is different from both of these sites, and serves a markedly different purpose from both of them as well. What they both remind us of, however, is that titles and thumbnails aren’t the only means to videos going viral, nor are they sine qua non requirements. What a video ALWAYS needs in order to do well is genuinely good content and intentional engagement with its audience, which both of these channels do remarkably well. It will serve RMRS equally well to remember that the content is just as important as the packaging.