RMRS

STANDARD OPERATION PROCEDURES (SOPs)

SOP for Sponsor CTAS

1.) Content Editor (CE) confirms sponsor link, code and special call, and any mandatories from MF sponsor. CC’s Antonio and copies information into IK to get it out of a hard-to-find email thread ASAP.
2.) CE confirms angle for post from Antonio and/or director of operations (DoO), during a meeting if possible 
3.) CE writes CTA into IK, including all of the following

  • Specific brand CTA instructions, verbatim
  • Integration based on angle for post
  • Brand history
  • Details about any new products, including specific ones the brand wants us to feature/talk up
  • Shipping information
  • Return policy
  • Warranty information

4.) General principles for brand CTAs

  • Use bullet points
  • Avoid long sentences
  • Make it readable (test this yourself after
  • Don’t make Antonio hunt for missing information. Ask yourself: is everything here that needs to be?

5.) Once CTA is complete, notify Antonio and DoO via email. Confirm receipt ASAP.… Read the rest

SOP for Menfluential correspondence.

Tom, Bryan and Terry run the show at Menfluential. They’re in charge of securing sponsors for us and so we make it a point to treat them as a high priority.

Always return their email correspondence promptly.

Move posts around on Brightpod calendar to suit their requests for certain dates whenever possible.

Sponsored posts are on Tuesdays, Thursdays and Saturdays, but we never do three sponsored posts in a row.

Our goal is to get their talking points into brightpod at least 2 weeks in advance in order to prepare video and writer copy.

Correspondence with them includes assurance of matching dates on Brightpod and their schedule, as well as checking that links, discount codes, and the amounts offered are correct.

Final duty: call Bryan once a month to connect and make sure of all of the above.… Read the rest

Publication Checklist (Article & Video)

Article & Video Pre-Publish

 

48 Hours Before Publishing

  • Make sure The Blog Post Checklist is done and the article is scheduled
  • Send Video (and article if applicable) to Terry@menfluential.com for sponsor approval
  • Optimize the YouTube Video (if ready)
  • CHANGE THE AUTHOR TO ANTONIO

 

24 hours before publishing

 

2 Hours Before Publishing

  • Publish Unlisted video in the Facebook group and tell them it’s an “early look”

 

Publish Article at 10:00 AM CST & Video at 10:15 AM CST

Send an email to MenFluential or guest poster that article went live.

Add First Comment to the video After Publishing 

  • Copy the video description up to the end of the video summary and leave as the first comment after publishing. 

 

Article & Video Post-Publish Article Checklist

Answer comments in the first hour

Delete hate/crude comments immediately – this is our house

Check it on mobile

Check RMRS in an Incognito tab to make sure the article published correctly.

Give Social Media Manager direction to post on Social Media by 10:15am CST on Facebook, Google +, Twitter, Pinterest, Instagram

 … Read the rest