Put the link early in the email so mobile users don't have to scroll down to see it (I can check this via preview on Infusionsoft) Embed the video - can lead to open rate increases of 19% and click-through rate increases upwards of 50 percent! (Tested, works on … [Read more...]
How To Disable Gutenberg Editor
Generally Gutenberg block editor sucks. It doesn't bring any prominent advantages at this day and creates multiple confusions. Needless to say one can NOT edit URL slug unless a post/page is published. The video embedding is confusing etc. To both upgrade to the latest … [Read more...]
Copywriting learnings 1/4/19
Reading The Copywriter's Handbook by Robert Bly - I came across a list of tips for ad headlines and picked out these ones that I think work for email subject lines: • Does the headline promise a benefit or a reward for reading the ad? • Is the headline clear and direct? … [Read more...]
Video Creation Checklist
Changing Shots and B-roll . It’s important to keep the visual flowing to prevent the video from getting stale. No clip, whether wide angle, close up, b roll, or image should last longer than 10 seconds, try to go between 3-9 seconds per shot. B roll and own infographic images … [Read more...]
Perfect Blog Post Infographic
Tina worked EXTREMELY HARD on this work of art, as we all kept giving her tons of changes... this is draft 10!! (edit: 14!) It's designed to work in tandem with the checklist to show us where everything goes, and to give us more detail and understanding of the goals behind each … [Read more...]
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