Confer Content Management Spreadsheet

Content Editor Is Responsible for the Following Tasks:

RMRS Articles

1.) Training Writers & Providing Feedback
2.) Checking Articles against SOP
3.) Ensuring Articles are scheduled correctly & go live at the right time
4.) Ensuring Sponsor CTA is accurate and video is embedded
5.) Updating writer SOPs (new article and repurposed articles)

RMRS YouTube Videos
1.) Ensuring videos are scheduled correctly, on the right date
2.) Ensuring the Sponsor CTA is correct
3.) Providing video feedback to Videographers
4.) Monitoring YouTube Traffic over the first 1 hour (weekends)
5.) IK & Content Management Spreadsheet
6.) Writing sponsor pitches and adding to IK
7.) Ensuring IK is updated with correct sponsor information, including discount codes, etc.

RMRS Push Notifications / Emails / Facebook Bots
1.) Quality control
2.) Ensuring Sponsor Codes and Links are correct
3.) Final Checks on Scheduling
Menfluential

1.) Menfluential (confirming schedule, links, brand talking points and approval of content)

Overall

1.) Ensuring all written content goes live when planned (weekends)… Read the rest

Here it is!

(In spreadsheet form, with checkboxes)… Read the rest

Why I like them, Why I Think They’re Popular, and What We at RMRS can learn from them.

1. What they Are

Melodica Men: https://www.youtube.com/channel/UCs9wGXdQrN9-dcQucuzRzNw/videos

Primitive Technology: https://www.youtube.com/channel/UCAL3JXZSzSm8AlZyD3nQdBA

2. Why I like them.

Genuinely Entertaining

Legitimately good: content in both cases is authentic. PT is this Australian badass who does caveman stuff in the Australian wilderness. MM are two genuinely talented pianists (Juilliard graduates!) who’ve accomplished the herculean task of bringing classical music to the masses, making it accessible again.

Haven’t sold out. Both supported, it seems, entirely by Patreon.

3. Why I think they’re popular

PT, fittingly, is refreshingly spartan. He doesn’t have any social media presence aside from the YT channel and the blog. He engages regularly with his commenters. He’s genuine. He’s badass. Seriously. Australian wilderness, nothing but his shorts, actually making these tools and technologies from scratch and using them. There’s a beauty to it that I think a lot of people find refreshing in this current age of softness and overindulgence.

MM, in their own way, are also refreshingly Spartan, similarly devoid of floods of promotion. While their social media presence is a bit more thorough (facebook, instagram, yt, a website with a shop), their content itself is refreshingliy devoid of pleas for money or aggressive sales pitches. It’s seldom more than “here’s our patreon account” or “click here to buy your own melodica”. It’s just two talented guys with priceless facial expressions who genuinely love music and want to share it. There’s a wholesome comfort to them that I think is rare on social media.

4. What I think we can learn from them.

Our content is different from both of these sites, and serves a markedly different purpose from both of them as well. What they both remind us of, however, is that titles and thumbnails aren’t the only means to videos going viral, nor are they sine qua non requirements. What a video ALWAYS needs in order to do well is genuinely good content and intentional engagement with its audience, which both of these channels do remarkably well. It will serve RMRS equally well to remember that the content is just as important as the packaging.… Read the rest