B roll that was filmed to create a demonstration video will need to be archived once it is no longer needed to free up space for new projects.

1. Move the b roll from the editing/media hard drive to an archive/backup hard drive.

2. Create a folder labeling exactly what kind of footage it is (Swimwear, Posture, Dress Codes, etc) before moving the footage.

3. Create a folder on the RMRS Google Drive and upload the footage there for additional backup, again carefully labeling what the type of footage is.

RMRS Google Drive

User: rmrs.cloud

Pass: Dr!v3f0rVIDS

4. Make sure the media has successfully been copied before deleting it off the editing/media drive.

5. Once the footage has been moved, double check any current projects to see if any of the moved b roll is being used. If so, re-link the media to the new location.

B Roll should be archived every two weeks if there are frequent videos coming in, once a month if there aren’t any new demonstration videos being filmed.… Read the rest

The following contains the Standard Operation Procedure for the Content Manager when testing thumbnails on the Real Men Real Style Website. Information is accurate to the 3rd of July 2019.

Starting a Thumbnail Test

1. Open the WordPress Admin for the Real Men Real Style website.
2. Click “Settings” on the left hand side panel.
3. Click “AdInserter Pro”.
4. Click the slots at the top of the window labelled 17-32.
5. Note that thumbnail testing occurs in slots 21 (top of home page) and 22 (bottom of home page).
6. Upload all thumbnails to the WordPress Media Library.
7. Get the URLs of each thumbnail by opening the uploaded thumbnail in a new tab.
8. Put the following code into the HTML editor of slot 21 and 22:
   

   <a href=”YYY” target=”_blank” rel=”nofollow”><img src=”XXX”></img></a>

9. Replace the “YYY” with a link to a similar video to the thumbnail.
10. Replace the “XXX” with the thumbnail URL.
11. Underneath this code, add the following;
    

    [ADINSERTER ROTATE]

12. Repeat Steps 8-11 for every thumbnail, seperated by one empty line.
13. The final thumbnail doesn’t need step 11.
14. Click on the name of the block and update it with the title Thumb Testing StartDate – Video Title.
15. Click “Toggle Statistics”.
16. Click the “Clear” button next to the “Play” button.
17. Click “Save Settings” and exit the plugin.
18. Update the CM sheet with testing dates.

 

Determining the Winner of a Thumbnail Test

1. Follow steps 1-5 of the previous section.
2. Click “Toggle Statistics”.
3. Click “Toggle Tools”.
4. Click “Toggle Rotation Editor”.
5. Click “Preview” to see the image.
6. This provides a screen with thumbnail details including the letter assigned to each thumbnail.
7. Get the details of the winner, and upload all thumbnails and statistics into a single image.
8. Untoggle “Rotation Editor”.
9. Untoggle “Tools”.
10. DO NOT CLICK “SAVE STATISTICS”.
11. Upload this image into InfluenceKit and tag the YouTube Manager, Writer, Videographer and Content Manager.

… Read the rest

SOP – Video Creation – Thomas

Initial Cut – 1-2 hours

Download the raw footage from Antonio.

Create a 1080 24p sequence in Premiere Pro. Scale footage down 50% to match sequence settings. This will help if we need to zoom in later for closeups.

Line up camera audio and recorded audio, then mute or delete the camera audio.

Scan through footage, selecting the final takes. Typically it will be the last take of a particular section that will be the best.

Raw footage is typically 45min-1hr long, which ends up being 8-15min once final takes are selected.

Cut through footage again, cutting out tangents, tripping over words, overly long pauses, etc. Smooth it out so the audio is seamless, usually b roll will often be used to cover the cuts visually. If needed apply a cross fade to the audio to help smooth it.

Final cut should be 6-10 min long.

Any sponsored section should no more than 60-90 seconds. This can take the longest to cut, as the pitch is often 2-3 minutes initially. It’s important to hit the major talking points but still keep it concise. It should also appear within the first 2-3 minutes of the video.

Legally all sponsors have to be identified as such, do not edit out when Antonio mentions that the company is a sponsor.

Titles and B Roll – 3-7 hours

Add the 3 second RMRS intro to beginning of video.

Add the lower third for Antonio’s name within the first 15 seconds.

Add titles slides whenever Antonio introduces a new talking point/subject. Find images relevant to the talking point to be used in the background underneath the title. The images should be darkened and blurred to ensure the text stands out. Add animation to the titles for visual interest.

Add b roll footage, images, and infographics to further illustrate whatever points Antonio is discussing (what to look for in a suit, how to shave, the importance of exercise etc).

B roll footage comes from either footage Antonio has had filmed, Menfluential footage, b roll video I have shot myself, or the free site Pexels.

B roll images come primarily from Pexels and Unsplash. If they don’t have what is needed images can be taken from big name brand sources like Brooks Brothers or Suit Supply, with a filter effect added in photoshop.

Add a slow zoom effect to images to … Read the rest

Confer Content Management Spreadsheet

Content Editor Is Responsible for the Following Tasks:

RMRS Articles

1.) Training Writers & Providing Feedback
2.) Checking Articles against SOP
3.) Ensuring Articles are scheduled correctly & go live at the right time
4.) Ensuring Sponsor CTA is accurate and video is embedded
5.) Updating writer SOPs (new article and repurposed articles)

RMRS YouTube Videos
1.) Ensuring videos are scheduled correctly, on the right date
2.) Ensuring the Sponsor CTA is correct
3.) Providing video feedback to Videographers
4.) Monitoring YouTube Traffic over the first 1 hour (weekends)
5.) IK & Content Management Spreadsheet
6.) Writing sponsor pitches and adding to IK
7.) Ensuring IK is updated with correct sponsor information, including discount codes, etc.

RMRS Push Notifications / Emails / Facebook Bots
1.) Quality control
2.) Ensuring Sponsor Codes and Links are correct
3.) Final Checks on Scheduling
Menfluential

1.) Menfluential (confirming schedule, links, brand talking points and approval of content)

Overall

1.) Ensuring all written content goes live when planned (weekends)… Read the rest