Headline:
- Double Title
- Add a question mark
- Negative Approach
- Curiosity approach
- Shock value
- Hit Primal EMOTIONS
- Respect, Sex, Confidence, Power, Money
First 5 Lines
- Short & To the point
- Hit emotions ASAP
- Get to the point quick
- Keep the reader engaged
- Use a story
- Scene Vs Narrative (Narrative explains a problem) (Scene makes you FEEL the problem)
Email Body (Skip This Part On A Short Email Approach)
- Tell a story
- Make them feel the pain point
- Hint at the solution by sneaking in links
- Avoid COMMAS
Call To Action
- Bold this part
- Be very clear in telling them what to do
- Click HERE
- Use words like Discover, Claim, Grab,
- Insert the actual link below it. Not embedded into text
Conclusion
- Ask them to send a reply
P.S.
- Always include a PS – it could be promoting a YouTube video or our FREE products