- Have you thoroughly researched your topic?
- Have you checked to make sure we haven’t already written about it?
- Have you scoured forums like:
- Comment sections of other websites who’ve written similar articles to see what people are saying? Comment sections will tell you what the article missed and you can include that in your talking points?
- The above pages are magic for finding strong pain points & copy
- Have you checked our RMRS hidden page? The Science of Style research section
- Create the “bones” of the article
- Does each section flow to the next?
- Don’t force any points in…it needs to organically lead to the next point
- Does the narrative make sense?
- Is the headline engaging?
- Write the intro LAST
- Talking points MUST be accurate & fact-checked
- Get into the nitty-gritty details
- Talking points MUST also be insightful (smart observations based on facts) the WHY
In Article Checklist
- Needs to be 100% SEO optimized
- Do keyword research before writing the title. What are people searching about for that topic?
- Don’t repeat any keywords twice (plural vs singular is fine though)
- Try to front load the headline with the keywords (rather than starting with “The” or something similar)
- Composed of 2 titles | Separated by a vertical bar
- One academic title & one curiosity title (both containing keywords)
- Think of the headline like soup – keywords are the meat, filler words (and, of, that, ways, etc) are all water…we like our soup meaty, drain as much water as possible but still keep it sounding grammatically correct
- Do NOT keyword stuff (needs to be filled with keywords but still written for humans)
- Should contain 2-3 keywords ONLY – no filler words at ALL
- Omit the filler words (a, an, the, on, etc)
- First word or phrase sets tone of the entire article…make it count.
- First 5 sentences should NOT be longer than 15 words…they are the HOOK that keeps them on our page
- Keep the first word or phrase short and punchy.
- Lead with something ultra-emotional (a story? Something funny? A pain point?)
- After 5 lines you can lengthen the sentences a bit more.
- End the intro with a promise of what the article is going to solve for the audience
Body Copy & Interlinking:
- Interlink to our own articles once every 200 words (or once per section)
- Never interlink single words
- Always interlink keyword heavy phrases 3-5 words in length
- Examples of bad & good interlinking
- If interlinking on sponsored posts make sure the article you’re interlinking to is not sponsored by a competitor.
- 800-2000 word count in total for articles
- Scannable, short paragraphs.
- Keep paragraphs within talking points to 2-3 sentences
- Keep talking point sections to about 5-7 paragraphs, so about 200-300 words in total per talking point (so a 5 point article = 1,000-1,500 words)
- Use h2 or h3 tags
- Use insightful sub-headings that would make the reader want to read the paragraph
- Make sure to keyword optimize subheadings (Google ranks H2’s & H3’s)
- Recap & summarize the post
- include a Call-to-Action
- If sponsored include the sponsor as a CTA
- In non-sponsored give a CTA to one of our courses, podcast, facebook group, etc.
Characteristics of article
- Write in the 1st person as if you’re Antonio
- Don’t use exclamation points! (it can give the wrong impression accidentally)
- Do not tell the reader obvious facts, tell them insights
- An insight is an observation based on facts…in other words tell them WHY something matters rather than WHAT…we’re the experts, not an encyclopedia. People want to know why.
- For “how-to” articles – keep it practical, easy to implement, bullet pointed steps. Can we bring in an infographic?
- Jargon-free. Do not write sentences full of fluff to increase the word count. Strong writing is what you get when there’s nothing left to remove.
- Make every word count! If a word can go it MUST go.
- Include light & tasteful humor
- NO PROFANITY
- Read the entire article OUT LOUD
- Delete any words that are not needed
- Ask yourself: If I delete this word will it take away from the message?
- No: BYE
- Yes: Keep it
- If a word can go it MUST go
- Watch out for repeating words too many times in a sentence or paragraph…bring in synonyms
- Run Grammarly checks
- Watch out for the “adjective & adjective” trap.
- Example: This bag is sturdy & strong
- Pick ONE and use it. The rest is filler.
- Example: This bag is sturdy & strong
WordPress Technical Checklist
- Width should be 350px wide
- Height should be between 400-500px
- File size should be under 50KB
- Alternate position right and left
- Should be relevant to paragraph content
- Use images from our RMRS Flickr account FIRST
- Use images from sponsor second
- Last resort: use images from free stock photos such as
- CROP OUT FACES OF MODELS
- All people must be looking towards the text, not away from it
Tall & featured Image:
- Tall: 350X566px width & height
- Featured: 745X180px width & height
- Insert both BEFORE scheduling article
- For tall image, if a person is in the photo they must be looking towards the text or straight, never away towards the sidebar
Categories and Tags
- Tags should be keyword stuffed search term phrases
- At least 20 tags in 1 post
- Choose 1-3 relevant categories
- Default category is All Articles & All Videos
- Write 2-3 sentences that are VERY keyword rich with what the article is about. This is the preview that people will see on google. It needs to engage the reader while also containing keywords that google will rank.
Once you’ve run through this entire checklist – SAVE as PENDING REVIEW