The following tasks need completion on every post. Those with asterisks are for sponsored posts only.
Post = video, article, email, social media
- (Steven) Look over calendar publications; determine need
- (Antonio) Determine idea for post
- (Antonio) Schedule post in IK.
- (Steven) Assign tasks in IK.
- (Steven) Reach out to MF guys and confirm sponsored post reqs: talking points, promo link(s) and discount code. Shorten link if necessary.
- (Mitja) Create SEO post in WP. Standard turnaround time, 48 hours.
- (Steven) Assign writer. Give deadline for draft and talking points. Standard turnaround time 72 hours
- (Writer) Confirm receipt and reply with talking points within 24 hours
- (Writer) publish draft on WP by deadline, within 48 hours of completing talking points
- (Antonio) Film video
- (Antonio) Assign video to videographer for editing. Standard turnaround time 48 hours
- (Videographer) edits video and uploads draft to ATS.
- (Videographer) Notify SM manager.
- (Jane) Request CC transcript from India, STT 96 hours. Request from writer if less time.
- (Steven) Offer feedback on review copy of video within 24 hours of receiving it.
- (Antonio) Offer feedback on thumbnails.
- (Steven) Assign deadline for Tall and Featured image to thumbnail artist.
- (Steven) Send approved review copy of video and article to sponsor.
- (Steven) Notify videographer of video’s approval or changes needed.
- (Videographer) Upload private final copy of video within 24 hours of approval notification onto RMRS main channel.
- (Antonio) Optimize video (title, description, tags)
- (Antionio) Choose video thumbnail
- (Antonio) Schedule video
- (Travis) Write sponsored email*
- (Steven) Double-check correct sponsor link everywhere it will appear*
- (Travis) Confirm correct links for email
- (Travis) Write and schedule chat bot message
- (Jane) Schedule video on SM: Facebook Page and group, Twitter, Google+, Linkedin
- (Steven) Edit and schedule article. Adds off for sponsored ones.*
- (Writer) Add T&F, embed video and assign Antonio as the author.
- (Jane) Promote Post and sponsored link (where applicable) on Instagram and within youtube five mintues after it goes live.
- (Jane) Engage on YouTube, in first 20 minutes of video going live
- (Jane) Promote article and video (NOT the youtube link) on Facebook page 24 after
- (Jane) Promote video on Twitter and Google+ again 24 hours after
- (Jane) Add deliverables to IK an hour after the post goes live
- (Steven) Send deliverables report to sponsor the day after*
- (Steven) Mark as complete
- (Jane) further promote sponsored post a week after. Update deliverables with new links.
- (Jane) further promote sponsored post a month after. Update deliverables with new links.