RMRS

STANDARD OPERATION PROCEDURES (SOPs)

SOP | Holiday Promotional Content

The following information contains the Standard Operation Procedures for the RMRS Holiday Promotional pieces of content.

Holiday Promotion Content includes a Holiday Gift Guide (released in the 2nd to last week of November) and a Black Friday Guide (released in the last week of November).

 

Holiday Gift Guide SOP

The Basics + Purpose

  • The goal of the holiday gift guide is to provide our readers with a specific list of items that we recommend they purchase.
  • Some of these items should be from our sponsors, but some can also be affiliate links, or even just links to items that we think are awesome and provide value to our readers.
  • The length of the article varies, in some years we have done over 100 items, in others we have done less than 30, but a general rule is to have at least 3o items on this list.
  • This guide is to be very image heavy and image-focused.
  • There will be no video for this guide.
  • We can then also provide a small description as to why this item is one of the best gifts for men.
  • We want a variety of items, style related and also non-style related that any man would love.
  • We can use parts of previous guides as well, there’s no need to rewrite completely from scratch, but we want to be checking links and updating as required.
  • The writer must coordinate with the thumbnail artist who will create a 1280×720 size banner.

The General Structure For Each Item

Number. Brand – Item Name (all hyperlinked directly to the item)

  • Sponsor Code (if available) alongside a small CTA.
  • A small description of the item, and why a man should buy this or why a man would love this as a gift.
  • A clear, crisp and attractive image, linking to the item or to the sponsor. The caption will also contain a CTA to the image and will be linked to the image.

Important Additional Features/Notes

  • This is not a sponsored post, so we enable ads and do not tag novideo in the WordPress back-end.
  • This article requires a featured and header image.
  • This article must be highly SEO optimized, but does not need to conform to YOAST or the readability reading.
  • The Content Manager will contact sponsors and ask if they had any specific tracking links/codes they wish to be included in the gift guide and the CM will pass on to the writers.
  • This article should be completed and reviewed by the CEO at least 5 days before release.
  • This article needs to use as many of the categories in WordPress as it can, this will make it much more discoverable on the website.
  • This article will not be promoted via push notification or email.
  • The writer should coordinate with the Social Media Manager to schedule promotions.

 

Black Friday Guide SOP

The Basics + Purpose

  • The Black Friday Guide is a list of stores and discount codes that are active during the Black Friday Period (end of November) that would pertain to men.
  • Some items will be from the sponsors but most will not.
  • The list is categorized into categories such as Clothing, Accessories, Home Living, etc, and websites that are related to each category are included in alphabetical order, alongside their respective discount/codes.
  • Codes can be found from a variety of sources including GQ, Dappered.com, Reddit and many others.
  • There will be no video for this post.
  • The writer must coordinate with the thumbnail artist who will create a 1280×720 size banner.

The General Structure

Category

  • Company A (hyperlinked) – Discount available, including codes and dates
  • Company B (hyperlinked) – Discount available, including codes and dates
  • Company C (hyperlinked) – Discount available, including codes and dates
  • Company D (hyperlinked) – Discount available, including codes and dates

Important Additional Features/Notes

  • This article is to be updated daily with new codes.
  • This is not a sponsored post, so we enable ads and do not tag novideo in the WordPress back-end.
  • This article does not require a featured or header image.
  • The Content Manager will request codes and links from sponsors prior to release of the article and will send through to the writer.
  • This article is to be promoted via push notifications and email.
  • This article is to be completed and reviewed by the Content Manager at least 3 days before release.
  • The url from previous Black Friday Guides can be used for this post.
  • This article should be relatively optimised for SEO.