What to Replace:
1. Images with faces of persons
2. Stock images
3. Images of other company’s products
4. Images that are linked to non-existent pages
(expired promos, broken links, pages not found, product unavailable)
What NOT to Replace:
1. Antonio’s images
2. Original RMRS images
4. Amazon affiliate products
5. Sponsored products
6. Affiliate products
7. Photos of guest writers
Logo – 59x24px
Tall Image – 350×566
Featured Image – 745×251
Youtube Thumbnail – 1280×720
Side images should be 350px wide.
Centered or wide images should be 700px wide.
Take original images from Flickr account.
If creating images from scratch, put the RMRS logo at the lower right corner.
The person in the image should be facing the text.
When filtering images, make sure that the output is not too blurry.
Do not put logo on filtered images.
Do not show the whole face of a person (except original images).
Use the images of Amazon affiliates.
Use free stock images only when there is no other option.
Filenames should be descriptive.
Title of the image should be the same as the filename.
Alt text should be similar to title. (descriptive)
File sizes should not exceed 60KB.
Files should be in jpg or jpeg format.
Only Use Images We Own or Have Permission To Use
We Created The Image
We Took The Picture
From A Sponsor
We took a picture we do not own and created something UNIQUE with new lines (ran through filters)
Eliminate Images – Images are most important in first 500 words, past that less important. It’s OK to just delete images that pose too high of a risk (delete in the article and off the server)
Prefer promotion of Infographics – we should better interlink to these
OK to use the same image MANY times in various articles.
Have artists create variations of existing images and slice/dice infographics.