Successful layout – if it attracts attention, provides a clear powerful message, and helps to tell me the story.
Unsuccessful – clattered, confusing, dull.
Using shape and line to guide the viewer.
It’s remarkable how much we can identify with very small amounts of information.
The shapes and compositions do not need to be c]overed.
Lines are great tools to deliver information and guide the viewer.
How color affects a layout.
Warm colors advance space optically, and cool color receed.
Bright color attracts attention, people like them.
The sabtle tone will convey sophistication.
The subject should direct your choice of a pallet.
You can use color to differentiate space. Color is a great way to a signify a headline from a body copy or sidebar from a text.
It can also serve as a code to help a viewer to identify content.
If you face too much information color can help to define individual elements and clarify information.
This is helpful with complex data and charts that need differentiation.
Uf there is no logic in your color choices- viewer will be confused.
Use a color as a tool to guide the viewer, create visual interest.
The cultural meaning of color.
The design is always subjective.
One person may love one color, another may hate it.
These things are very personal.
Each country may have own color meanings.
Color may also send other messages (besides cultural meanings)
Laying out text for better communication.
When we see the layout we first of all look for a recognisable picture, then for headline that provides additional information, and finally – smaller copy.
Content is a combination of words and images. If the words can make it better – use the copy as a center of your layout.