(In spreadsheet form, with checkboxes)… Read the rest
- The place to insert the banner (RMRS website header, sidebar, article/ Instagram story or feed/facebook cover, group, event) or exact banner size.
- Copy for the banner. (i can come up with a few simple copy options, but writers or native speakers always provide better copy).
- Should I use any specific images? (sponsors images, images of Antonio) if no, I will select images myself.
- Who is our target audience?
- The general style of the banner (luxury and elegant/ funny/ etc.)
A.) We only boost videos if they meet the following criteria:
- The video in question is sponsored.
- We’ve agreed in writing with that sponsor to reach a certain number of views within a certain time frame.
B.) At present, the only sponsored account we have that meets BOTH of these criteria is Audible, for whom we must reach a minimum of 35k views within 45 days of the video’s release.
C.) It is the the Content Editor’s responsibility to update this SOP should Item B change, based on regular correspondence with the Menfluential Team.
D.) Procedure for boosting if (and ONLY if) criteria above are ALL met:
- Content editor and Youtube Manager monitor video views for first hour on youtube analytics.
- Based on Content Editor’s call, Tech Manager or Youtube Manager applies for $200 daily boosting budget in youtube if video does not reach at least 3k views in the first hour.
- After two days, stop campaign. As of the writing of this post, with this budget we’ve averaged an additional 5k views per day on videos we’ve boosted.
- Youtube or Tech manager, upon subsequent approval from Content Editor, repeats steps 2 and 3 WEEKLY (i.e. a new 2-day campaign every seven days) until required views are met.
- Content Editor reports to Menfluential team member in charge of account as soon as required views are met.
E.) Goal: reach required views at least two weeks before deadline given by sponsor. It is the Content Editor’s responsibility to keep track of this deadline and advise accordingly.… Read the rest
1. Download all the images.
2. Delete all bad images: out of focus, with closed eyes (if it wasn’t intentionally), with motion blur issues.
3. Delete duplicates (if photographers took 2 or more exactly same images, you can leave one – the best).
4. Upload to Flickr with next settings:
– images should be private
– images should be placed to the right album (shoes to the “Shoes”, shirts to the “shirts”)
– images should be tagged precisely (add as many tags as you can, try to mention sponsor (if image show sponsors product), mention the emotion showed, style (formal/casual, mention colors and types of clothing (red tie, blue shirt).… Read the rest
- Identify the banner size. (depends on the place where it should be inserted)
- Copy should be powerful, simple and clear. Good copy will interest the target audience. Remember: each word counts, the shorter copy – the better.
- Colors should send the right message red, yellow, orange – danger or attention; green – right decision and safety; blue – trust and calm.
- Use images which sends the message you want to deliver to the viewer.
- All the distances between elements should be consistent and balanced.
- Use bold/italic font options to add a contrast to the copy and to emphasise important words.
- The font should be placed with some distance from the image border to be easily read.