This design with delay of 18 seconds:
- We started with 11 variations. First we stopped #9, #5, #4 as conversion rate (CR further) was lower compared to others:
2. Added variations #12 and #13, which are corresponding copies of best performing #11 and #6 but with shorted headlines.
Now we’ve got this data:
As it’s seen – #13 performs the best. Fear factor of looking funny or not-mature plays a role.. Interesting that shorter variation of previously winning #11 – RMRS12 performed worse compared to longer version.
We also added variation of #13 – RMRS14 WITH exclamation mark in the end. The #13 didn’t have it. Just for fun to see if such small change has any effect…
DISCOVER 7 STYLE SINS HOLDING YOU BACK
DISCOVER 7 STYLE SINS HOLDING YOU BACK!
Now we are going to stop all the variations under 1% CR for a next move.
On My 29 we started ATS experimenbt instead of YES-NO popup with conversion rate 0.88% we added popup with fields – let’s see how ti works:
Working along with time delayed.
First tested these two designs:
Then added variation of #2 changing buttons from reddish to green color.
Created one variation with 90% scrolling and B version with 50% scrolling with this design:
We ran experiment which mobile popup WITH or WITHOUT ‘YES-NO” option performs better. As clearly seen, regular popup with just name and email fields performs WORSE compared to Yes-No popup.