SOP – Video Creation
- Download the raw video(s) and recorded audio(s)
- Antonio shares the raw files which are from 6GB – 25GB in size
- Open Premiere and input the raw files
- Create a sequence (raw sequence)
- Right click on the first video clip then click “New Sequence From Clip”
- Add the other video clips on the new sequence
- Line up camera audio and recorded audio
- Make sure that the recorded audio was normalized, use “Normalize to -0.1 dB” effects on Audition.
- View footage and select the final takes
- While viewing the footage, take note of the following:
- Title
- Steps or Tips (counter check in IK)
- Quotes (or any texts that need emphasis)
- Possible Infographic (what’s needed)
- While viewing the footage, take note of the following:
- Create a sequence (raw sequence)
- Title Slide Creation (for Tips/Steps)
- Create the slide for each tips/steps based on the notes (or IK)
- Create a new sequence (for final video rendering) – Main RMRS Video Sequence
- Use a 24p, 1920×1080 sequence
- Import the 3-second RMRS intro
- Add the raw sequence
- Add the lower third for Antonio’s name/position
- Add the RMRS logo
- Add the title slides (for Tips/Steps) accordingly
- Add b-roll and infographic
- Add an infographic if needed
- Get it from the website or Tina
- Add/use b-roll videos as much as possible
- Get it from Video Pexels or Thomas
- Add stock images
- Get if from Pexels, Unsplash, or Flicker image repository
- For clothing (suits) – Suit Supply, Brooks Brothers
- Grab from Google but make sure to edit it and don’t show faces
- Add an infographic if needed
- Adjust the colors, lightness, etc. (Color Grading)
- Adjust the color balance or add the color settings from Thomas
- Review and tighten up the video
- The goal is to make the final video at least 8 – 10 minutes, if possible
- It’s okay to have a 15-minute (or longer) video if it’s full of information
- Double check the spellings and grammar
- Exporting/Uploading the “Review Copy”
- Export the main sequence in medium bitrate for faster rendering
- Upload it on ATS, and share/send the link on IK or via email
- Tag Gavin, Sam, Jane, Raf (Writer)
- TIME: 1 hour – 3 hours
- Depends on the following:
- Size and length of the video
- Internet speed
- Depends on the following:
—————– W A I T F O R F E E D B A C K —————–
- Update the video based on the feedback
- Export the updated video with the “YouTube 1080p HD” settings
- Upload the updated/final video on the main channel and share/send the link on IK or via email
- Tag Gavin, Sam, Jane, Peter Pham (Email Bots)
- Add a video playlist on the end screen
IMPORTANT KEY POINTS!
- For Sponsored Videos – mention/show the sponsor before the 2 min time frame
- Make sure to give importance on the intro (and/or the 1st 2-3 min of the video)
- Make it tight, brief, and concise
- Common Video Mistakes Include:
- Antonio’s shirt collar is off
- There’s a blatant mistake in his outfit
- His hair is messed up
- Misspellings/Typos/Grammatical errors
- Not RMRS owned images being used
- If in doubt, ask questions.
- Upload the review copy on the ATS Channel.
- Once approved, upload it on the main RMRS channel.
- Make sure to add the video playlist on the end screen of the final video.
- Make sure to add the video links of the review copy and the final video on the Influence Kit.
- Have fun editing!