RMRS

STANDARD OPERATION PROCEDURES (SOPs)

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SOP For Leading Creative Team Meetings

January 21, 2020 Jane

For leading Creative Team Meetings:

When needed, have specific questions for specific people ready beforehand.

  1. Send the meeting agenda 3 hours before the meeting.
  2. Greet everyone and check if the team is complete.
  3. Make announcements (people on leave and who’s going to cover for who)
  4. Focus on the agenda for the meeting.
  5. Finalize the angle first then the hook (we can discuss titles/thumbnail ideas in the future)
  6. Questions we must ask before choosing any angle:
    • Is this topic/angle interesting to our audience? THIS IS 95% Of THE SUCCESS OF THE VIDEO
    • Does this video solve a burning problem for the audience?
    • Have we/or anyone else made a video on this before? If so, how did it perform relative to other videos?
    • What is the value proposition of the video? Entertain, Educate or Inspire?
    • If this is an SEO video, what is our main keyword? Do we have a chance to rank for it
  7. Be strict with the time (5 minutes max). The focus is to get ahead on schedule.
  8. Ask the team to make suggestions on the hook of the video.
  9. Update InfluenceKit as you go through the agenda with the team.
  10. If the lead has the work on another task (Michael working on thumbnails), ask another person to share their screen to update InfluenceKit.

Human Resources SOPs, Zoom SOPs

The Team

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