SOP | Thumbnail Testing

The following contains the Standard Operation Procedure for the Content Manager when testing thumbnails on the Real Men Real Style Website. Information is accurate to the 3rd of July 2019.

Starting a Thumbnail Test

1. Open the WordPress Admin for the Real Men Real Style website.
2. Click “Settings” on the left hand side panel.
3. Click “AdInserter Pro”.
4. Click the slots at the top of the window labelled 17-32.
5. Note that thumbnail testing occurs in slots 21 (top of home page) and 22 (bottom of home page).
6. Upload all thumbnails to the WordPress Media Library.
7. Get the URLs of each thumbnail by opening the uploaded thumbnail in a new tab.
8. Put the following code into the HTML editor of slot 21 and 22:
   

   <a href=”YYY” target=”_blank” rel=”nofollow”><img src=”XXX”></img></a>

9. Replace the “YYY” with a link to a similar video to the thumbnail.
10. Replace the “XXX” with the thumbnail URL.
11. Underneath this code, add the following;
    

    [ADINSERTER ROTATE]

12. Repeat Steps 8-11 for every thumbnail, seperated by one empty line.
13. The final thumbnail doesn’t need step 11.
14. Click on the name of the block and update it with the title Thumb Testing StartDate – Video Title.
15. Click “Toggle Statistics”.
16. Click the “Clear” button next to the “Play” button.
17. Click “Save Settings” and exit the plugin.
18. Update the CM sheet with testing dates.

 

Determining the Winner of a Thumbnail Test

1. Follow steps 1-5 of the previous section.
2. Click “Toggle Statistics”.
3. Click “Toggle Tools”.
4. Click “Toggle Rotation Editor”.
5. Click “Preview” to see the image.
6. This provides a screen with thumbnail details including the letter assigned to each thumbnail.
7. Get the details of the winner, and upload all thumbnails and statistics into a single image.
8. Untoggle “Rotation Editor”.
9. Untoggle “Tools”.
10. DO NOT CLICK “SAVE STATISTICS”.
11. Upload this image into InfluenceKit and tag the YouTube Manager, Writer, Videographer and Content Manager.