SOP | Thumbnail Testing

THUMBNAIL TESTING

CHECKLIST & SOP

Real Men Real Style

 

General Checklist:

• Dimensions – 330 px wide
• Save Quality – 7
• Each test should have AT LEAST 3 test options.
• Test Duration- tests should run at least 48 hours to get significant results.
• Photos used MUST be sharp and High Quality.

Testing Procedure:

1. In RMRS WordPress Admin, navigate to Settings>AdInserter Pro.
2.  Go to adset 21/22.
3. Put stats on each thumbnail into spreadsheet.
4.  Log out of ‘Rotation Editor”.
5.  Prepare new test images 330px width and upload them to web-site using new tabs.
6.  Clear previous test statistics.
7.  Insert new thumbnail image links into code.
8.  Replace date and the title.
9.  Save Setttings.

Tracking:

• After the test, proceed to Overview Sheet and complete results tab.
• Fill in winner, test duration and winning thumbnail link.
• Post test results in appropriate Influence Kit post.