RMRS

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SOP | Thumbnail Testing

April 15, 2019 michael

THUMBNAIL TESTING

CHECKLIST & SOP

Real Men Real Style

 

Technical Checklist:

  • Dimensions – 330 px x 186 px
  • Photoshop Save Quality – 8 (Below 100KB)
  • Each test should have Maximum of 4 test options.
  • Test Duration- tests should run at least 48 hours to get significant results.

Thumbnail Test Types:

  1. Thumbnail Test – Done to determine which thumbnail performs best
    • Could be tested with the title below images to level playing field for copyless thumbnails
  2. Title Test – Done to determine which title performs best
    • Must use one thumbnail only, with varying titles below the image

Testing Procedure (Uploading to Backend):

  1. In RMRS WordPress Admin, navigate to Settings>AdInserter Pro.
  2.  Go to adset 21.
  3.  Log out of ‘Rotation Editor”.
  4.  Upload resized images as media to web-site using ‘New‘ tabs.
  5.  Clear previous test statistics.
  6.  Insert new thumbnail image links into code.
  7.  Replace date and the title.
  8.  Save Setttings.

Tracking:

  • After the 48-hour test, proceed to Test Tracking Sheet and complete results tab.
  • Fill in winner, test duration, winning thumbnail and other necessary information.
  • Post test results with test winner in appropriate Influence Kit post.

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