CHECKLIST & SOP
Real Men Real Style
- Dimensions – 330 px x 186 px
- Photoshop Save Quality – 8 (Below 100KB)
- Each test should have Maximum of 4 test options.
- Test Duration- tests should run at least 48 hours to get significant results.
Thumbnail Test Types:
- Thumbnail Test – Done to determine which thumbnail performs best
- Could be tested with the title below images to level playing field for copyless thumbnails
- Title Test – Done to determine which title performs best
- Must use one thumbnail only, with varying titles below the image
Testing Procedure (Uploading to Backend):
- In RMRS WordPress Admin, navigate to Settings>AdInserter Pro.
- Go to adset 21.
- Log out of ‘Rotation Editor”.
- Upload resized images as media to web-site using ‘New‘ tabs.
- Clear previous test statistics.
- Insert new thumbnail image links into code.
- Replace date and the title.
- Save Setttings.
- After the 48-hour test, proceed to Test Tracking Sheet and complete results tab.
- Fill in winner, test duration, winning thumbnail and other necessary information.
- Post test results with test winner in appropriate Influence Kit post.