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YouTube End Screen / Cards SOP ( endscreens )

July 12, 2018 RMRS1

In this video I will show you how we utilise cards and end screens here at RMRS:

 

Key video points:

  • 01:00 changing a video element on an end screen
  • 03:04 how to edit a playlist
  • 03:12 how to know if  a playlist is optimized
  • 04:49 how to link to a video in “playlist mode”
  • 06:47 how to find out which playlists a particular video sits in
  • 08:05 YouTube cards section starts
  • 09:29 how to chose what to put in a card

Important things to remember:

  • If there is one video element to select on an end screen select a hyper relevant video or playlist. If a single video it must be in playlist mode.
  • If two video elements to chose from try and chose two hyper relevant videos/playlists but if not for the second chose “best for viewer”
  • We no longer select the “latest upload” for end screens
  • When looking for a playlist on the Playlist page on the RMRS channel remember to scroll to the bottom until all playlists are loaded/revealed on the page
  • Keyword tutorial mentioned – https://rmrs1.com/youtube-keywords-and-keyword-research/
  • Playlist tutorial mentions – https://rmrs1.com/optimizing-youtube-playlists/
  • There is no set number of cards we want to place in a video
  • In a sponsored video No card should appear before the sponsor pitch is finished
  • Cards should either be playlists or a video in playlist mode
  • Use teaser/custom text instead of playlist name if more likely to get a click
… Read the rest

YouTube SOPs cards, endscreen, Youtube, youtube end screen, youtube optimization

The Team

  • Dane Macato (3)
  • Gavin Parker (2)
  • Jamie Briones (9)
  • Jane Flores (19)
  • Michael Medina (4)
  • RMRS1 (109)
  • Thomas Marshall (3)
  • Tina Myk (23)
  • Yuri (103)

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