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YouTube Keywords and Keyword Research

July 11, 2018 RMRS1

 

 

Keyword document – https://docs.google.com/spreadsheets/u/1/d/13OwX2TWM7hRDzFUitB45qC8Msk_Ilhc5fpoKhDctZhI/edit#gid=21799402 – contact Antonio or Steven for access

Vidiq tool – www.vidiq.com – login required for keyword research tool use

Important sections:

  1. 00:01 – Channel keywords
  2. 01:20 – upload defaults
  3.  03:38 – links to go in description
  4.  05:29 – keyord based content ideas
  5.  08:47 – VidIQ keyword research walkthrough

Important to remember:

  • the first 4 upload defaults should appear on 100 percent of videos – the rest of the upload defaults are usually relevant to all videos except for some personal development videos – in cases where they aren’t relevant please delete.
  • Watch/wristwatch keywords do not appear on the upload default tab but can be found on the “copy and paste” tab
  • Video tags – we use a 3 layered system:

1 – upload defaults – already present in channel

2 – category tags – copy and paste from “copy and paste tab” in keyword document

3 – video specific tags – should be hyper relevant to video and can be found using the vidiq keyword research tool.… Read the rest

Content Management SOPs, Search Engine Optimisation SOPs, YouTube SOPs keyword research, seo, seo tools, social media, Youtube

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