Changing Shots and B-roll .
It’s important to keep the visual flowing to prevent the video from getting stale. No clip, whether wide angle, close up, b roll, or image should last longer than 10 seconds, try to go between 3-9 seconds per shot. B roll and own infographic images are the ideal go to, but if they aren’t
relevant then you can use other images (free stock images) or to cut to a close up of Antonio instead.
First of all try to use our own images.
Images can be found at Pexels, Unsplash, and Stocksnap. These are free photos that can be used commercially, but are very high quality. We can also use pictures of clothing, ideally from major brands like Suit Supply, Brooks Brothers, J Crew, etc. These images need the face cropped out, and ideally some sort of slight blur or cartoon effect added so it won’t be a copy of the original image. Images are used to cover cuts in the video or whenever Antonio needs a point emphasized with an image. It’s important to add a subtle zoom in effect to add visual interest.
Copy and emphasis word points.
Copy is added to give emphasis to the major points Antonio makes in the video, especially list videos.
It is also used during the intro to communicate the video subject. The copy doesn’t have to follow
Antonio’s words exactly, as sometimes it needs to be condensed to be visually pleasing. Occasionally adding copy to the side is useful if Antonio made a very insightful or useful comment that would benefit from emphasis. This should be used sparingly, as it can bog down the editing process if overdone.
Whenever the video has been shortened this can leave abrupt cuts in the audio, so a cross fade transition can be applied to smooth this over. If there is a drastic volume difference between clips it is also useful to adjust the volume to better match. Finally a multiband compressor should be added to the final audio with threshold set to -1 to give consistent audio levels.
Systemize the process. Try to systemize the process as much as possible, you can copy audio and color settings from an old video to a new video. If Antonio changes the setup (lighting, new room, etc.) then you have to make adjustments.