SOP – Video Creation – Thomas
Initial Cut – 1-2 hours
Download the raw footage from Antonio.
Create a 1080 24p sequence in Premiere Pro. Scale footage down 50% to match sequence settings. This will help if we need to zoom in later for closeups.
Line up camera audio and recorded audio, then mute or delete the camera audio.
Scan through footage, selecting the final takes. Typically it will be the last take of a particular section that will be the best.
Raw footage is typically 45min-1hr long, which ends up being 8-15min once final takes are selected.
Cut through footage again, cutting out tangents, tripping over words, overly long pauses, etc. Smooth it out so the audio is seamless, usually b roll will often be used to cover the cuts visually. If needed apply a cross fade to the audio to help smooth it.
Final cut should be 6-10 min long.
Any sponsored section should no more than 60-90 seconds. This can take the longest to cut, as the pitch is often 2-3 minutes initially. It’s important to hit the major talking points but still keep it concise. It should also appear within the first 2-3 minutes of the video.
Legally all sponsors have to be identified as such, do not edit out when Antonio mentions that the company is a sponsor.
Titles and B Roll – 3-7 hours
Add the 3 second RMRS intro to beginning of video.
Add the lower third for Antonio’s name within the first 15 seconds.
Add titles slides whenever Antonio introduces a new talking point/subject. Find images relevant to the talking point to be used in the background underneath the title. The images should be darkened and blurred to ensure the text stands out. Add animation to the titles for visual interest.
Add b roll footage, images, and infographics to further illustrate whatever points Antonio is discussing (what to look for in a suit, how to shave, the importance of exercise etc).
B roll footage comes from either footage Antonio has had filmed, Menfluential footage, b roll video I have shot myself, or the free site Pexels.
B roll images come primarily from Pexels and Unsplash. If they don’t have what is needed images can be taken from big name brand sources like Brooks Brothers or Suit Supply, with a filter effect added in photoshop.
Add a slow zoom effect to images to give them visual interest, and add either a position or scale animation to infographics, with the animation lasting 1 second or less.
If there is no obvious b roll for a particular section, then cut to a close up of Antonio every 10 seconds or sooner, to keep the energy moving. Footage is normally 50% scale, a zoomed in shot will be 70-90%.
Pay close attention to any notes in IK concerning mandatory talking points for the sponsor section. Keep the pitch tight, but do not remove anything that is mandated by the sponsor. Pull as many images or footage from the sponsor as possible to highlight the product.
Video and Audio Tune Ups and Export – 1 hour
Nest the footage of Antonio and color grade it, adjusting the exposure and color hue to be uniform with previous videos.
Add a vignette and the RMRS logo in the top right corner.
Nest the audio and add multi-band compression set to -1.5db to ensure audio levels are consistent.
Review the video, looking for any mistakes, spelling errors, audio problems, etc.
Export the final video, using the h.264 codec, matching the sequence settings with a CBR bitrate of 10mpbs.
Upload and Finalize – 1-2 hour
Upload the review copy to the Tailored Suit Youtube channel, making sure the video is set to unlisted.
Add the link to IK, tagging Steven, Sam, Gavin, Jane, Ty, Michael, and Raphael.
Once feedback is received make any revisions before uploading the final to the official RMRS Youtube channel, with the video set to private. Add end screen links and cards, linking to relevant playlists to increase watch time.