I attach here a screenshot of Aaron’s top eight most popular videos, with a few thoughts and observations about their thumbnails.
1.) Aaron’s face is in all of them. Recognition. Does Antonio have that much recognition
2.) Aaron has 3.8M subscribers. Antonio has 1.8M. Aaron’s oldest video is 8 years old. Antonio’s is 7. Questions worth considering.
- When and why did Aaron go viral?
- When and why did Antonio?
- What was each brand’s point of critical mass and how were they different?
3.) Only one video is numbered.
4.) Are any of Aaron’s topics of great concern to Antonio’s target avatar?
5.) Is Aaron’s avatar more profitable? A wider demographic? Perhaps it is, but then Aaron’s subject matters are far wider as well. Antonio doesn’t really do fitness, groin grooming, or relationships and sex.
6.) Copy more uniform: same font, same colors all across.
7.) Like TMF, dark grey background. Let’s try that in some of our thumbs, see how it does.
8.) Let’s experiment with new thumbs on non-sponsored posts.