I attach above a screenshot of the thumbnails to TMF’s eight most popular videos, with a few thoughts on why they did so well.
Three of them have the check and x that serves us well.
They all have visible pain points that are clear and easy to understand, plus an unspoken but clear promise to fix the problem. I especially like the unmarked ruler in the hair video and the poor guy grabbing his groin.
Their headlines all start with numbers.
The copy is simple, both in the headlines and the thumbnail.
Like Antonio, Jose is good-looking and recognizable. The other models he uses are too. Nothing helps.
The thumbnails all have dark gray backgrounds, which we don’t do often. Might be worth a try on a few upcoming ones. Perhaps easier on the eyes than the white, which is our SOP.