In this video I will show you how we utilise cards and end screens here at RMRS:
Key video points:
- 01:00 changing a video element on an end screen
- 03:04 how to edit a playlist
- 03:12 how to know if a playlist is optimized
- 04:49 how to link to a video in “playlist mode”
- 06:47 how to find out which playlists a particular video sits in
- 08:05 YouTube cards section starts
- 09:29 how to chose what to put in a card
Important things to remember:
- If there is one video element to select on an end screen select a hyper relevant video or playlist. If a single video it must be in playlist mode.
- If two video elements to chose from try and chose two hyper relevant videos/playlists but if not for the second chose “best for viewer”
- We no longer select the “latest upload” for end screens
- When looking for a playlist on the Playlist page on the RMRS channel remember to scroll to the bottom until all playlists are loaded/revealed on the page
- Keyword tutorial mentioned – https://rmrs1.com/youtube-keywords-and-keyword-research/
- Playlist tutorial mentions – https://rmrs1.com/optimizing-youtube-playlists/
- There is no set number of cards we want to place in a video
- In a sponsored video No card should appear before the sponsor pitch is finished
- Cards should either be playlists or a video in playlist mode
- Use teaser/custom text instead of playlist name if more likely to get a click