RMRS

STANDARD OPERATION PROCEDURES (SOPs)

  • Writer SOPs
  • Content Management SOPs
  • Copywriting SOPs
  • Onboarding/Offboarding SOPs
  • Standard Operation Procedures

YouTube Video Optimization Checklist

August 12, 2016 RMRS1

Thumbnail

  • Follow the Thumbnail Creation Checklist 
  • Make sure Thumbnail is uploaded in video

Video Title

  • Front Load Keywords
  • Keyword optimize the title
  • No repeating words in title

Description

  • Test and make sure all links work and go to the right place 
  • YouTube Description – Internal
  • YouTube Description – Sponsored

Antonio & Quality Control

  • Check Antonio’s lapels
  • Check Antonio’s collar
  • Check Antonios hair
  • Check spelling in videos

Monetization

TURN ON

Tags

Use 3 tier tagging system

Tier 1 – General to Men’s Style Tags

mens style tips,
mens style channel,
mens style fashion,
mens style guru,
mens style guide,
mens style expert,
mens style consultant,
mens style and fashion,

Tier 2 – Category Specific Men’s Style Tags

CLOTHING
mens clothing advice,
mens clothing tips,
mens clothing basics,
mens clothing channels,
mens clothing essentials,
mens clothing fashion,
mens clothing fashion tips,
mens clothing ideas,

GROOMING
grooming men,
grooming tips men,
grooming videos for men,
grooming habits for men,
grooming ideas,

COMMUNICATION SKILLS
communication skills development,
communication skills activities,
communication skills online tutorial,
communication skills learning,

TRAVEL
travel hacks for men,
travel essentials men,
travel tips and essentials,
men packing for travel,
travel tips men,

LIFESTYLE
lifestyle change men,

 

Tier 3 Tags – Video Specific

Type in tags that match the headline & video topic.

If there’s a sponsor – include the sponsor’s name in the tags

YouTube SOPs

The Team

  • Dane Macato (3)
  • Gavin Parker (2)
  • Jamie Briones (9)
  • Jane Flores (19)
  • Michael Medina (4)
  • RMRS1 (109)
  • Thomas Marshall (3)
  • Tina Myk (23)
  • Yuri (103)

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